---
title: "Paterson's Funeral Services: search popularity and Share of Search in New Zealand"
description: "Paterson's Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/paterson-s-funeral-services"
publisher: "Brandwave"
---

# Paterson's Funeral Services: search popularity and Share of Search in New Zealand

Paterson's Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Paterson's Funeral Services
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ashburton funeral directors**: 73.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ashburton funeral directors | 1 | 73.2% | 300 |

- [Ashburton funeral directors](/demand/nz/locations/ashburton/funeral-directors)

## How has branded search demand for Paterson's Funeral Services changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Paterson's Funeral Services in New Zealand rose from 390 to 430.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand increased from 66.7% to 73.2%.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 76.7% in January 2026 and was lowest at 63.5% in December 2025.

## How did search popularity change for New Zealand ashburton funeral directors in August 2026?

- In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%.
- In August 2026, Galbraith Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 0% to 2.4%.
- In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ashburton funeral directors | 280 | 66.7% | 1 |
| Nov 2025 | Ashburton funeral directors | 250 | 73.5% | 1 |
| Dec 2025 | Ashburton funeral directors | 330 | 63.5% | 1 |
| Jan 2026 | Ashburton funeral directors | 460 | 76.7% | 1 |
| Feb 2026 | Ashburton funeral directors | 260 | 74.3% | 1 |
| Mar 2026 | Ashburton funeral directors | 350 | 74.5% | 1 |
| Apr 2026 | Ashburton funeral directors | 260 | 65% | 1 |
| May 2026 | Ashburton funeral directors | 310 | 64.6% | 1 |
| Jun 2026 | Ashburton funeral directors | 240 | 66.7% | 1 |
| Jul 2026 | Ashburton funeral directors | 280 | 66.7% | 1 |
| Aug 2026 | Ashburton funeral directors | 300 | 73.2% | 1 |
| Sep 2026 | Ashburton funeral directors | — | — | — |

## How is Paterson's Funeral Services measured?

Brandwave collects information about searches that people make online using Paterson's Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paterson's funeral services”
- “paterson's funeral services ashburton”
- “patersons funeral services”
- “patersons funeral services ashburton”

## Which ashburton funeral directors compete with Paterson's Funeral Services?

- [Memory Funerals](/demand/nz/brands/memory-funerals): Head-to-head: /demand/nz/compare/memory-funerals-vs-paterson-s-funeral-services
- [Galbraith Funeral Services](/demand/nz/brands/galbraith-funeral-services): Head-to-head: /demand/nz/compare/galbraith-funeral-services-vs-paterson-s-funeral-services

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Paterson's Funeral Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/paterson-s-funeral-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paterson-s-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.