--- title: "Passion for Paper: search popularity in New Zealand" description: "A stationery, card and gift store in Parnell, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/passion-for-paper" publisher: "Brandwave" --- # Passion for Paper: search popularity in New Zealand A stationery, card and gift store in Parnell, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Passion for Paper - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among gift and stationery stores**: 0.59% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gift and stationery stores | 5 | 0.59% | 880 | - [Gift and stationery stores](/demand/nz/categories/nz-gift-and-stationery-stores) ## Top gift and stationery stores in ChatGPT and Google AI Overviews In three ChatGPT questions, Passion for Paper was mentioned in two out of three: in two of the three ChatGPT answers. Passion for Paper is the joint most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Whitcoulls | 1st | 3 of 3 | 3 of 3 | | Passion for Paper | 1st | 2 of 3 | 2 of 3 | | Typo | 3rd | 2 of 3 | 2 of 3 | | Smiggle | 4th | 1 of 3 | 1 of 3 | | Paper Plus | Not ranked | 0 of 3 | 0 of 3 | | kikki.K | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about gift and stationery stores - Asked ChatGPT "Which gift and stationery store should I shop at in New Zealand?": 1. Passion for Paper, 2. Whitcoulls, 3. Typo - Asked ChatGPT "What are the best gift and stationery stores in New Zealand?": 1. Passion for Paper, 2. Typo, 3. Whitcoulls - Asked ChatGPT "What's the best gift and stationery store in New Zealand for school supplies?": 1. Whitcoulls, 2. Smiggle Not named in any answer: Paper Plus and kikki.K. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Passion for Paper changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Passion for Paper in New Zealand rose from 720 to 880. - Across the 12 months ending September 2026, Passion for Paper’s share of searches among gift and stationery stores in New Zealand held steady, from 0.45% to 0.59%. ## How did search popularity change for New Zealand gift and stationery stores in September 2026? - In September 2026, Paper Plus gained share of searches among gift and stationery stores in New Zealand, from 33% to 37%. - In September 2026, Whitcoulls lost share of searches among gift and stationery stores in New Zealand, from 51.6% to 49%. - In September 2026, Smiggle lost share of searches among gift and stationery stores in New Zealand, from 13.6% to 12.4%. - Estimated monthly branded searches for Passion for Paper in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for kikki.K in New Zealand fell 23.2% over 12 measured months, from 1.4K to 1.1K in September 2026. - Estimated monthly branded searches for Typo in New Zealand fell 17.4% over 12 measured months, from 460 to 380 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gift and stationery stores | 720 | 0.45% | 5 | | Nov 2025 | Gift and stationery stores | 880 | 0.43% | 5 | | Dec 2025 | Gift and stationery stores | 1K | 0.35% | 5 | | Jan 2026 | Gift and stationery stores | 880 | 0.43% | 6 | | Feb 2026 | Gift and stationery stores | 720 | 0.49% | 5 | | Mar 2026 | Gift and stationery stores | 720 | 0.51% | 5 | | Apr 2026 | Gift and stationery stores | 720 | 0.54% | 5 | | May 2026 | Gift and stationery stores | 720 | 0.53% | 5 | | Jun 2026 | Gift and stationery stores | 720 | 0.54% | 5 | | Jul 2026 | Gift and stationery stores | 720 | 0.53% | 5 | | Aug 2026 | Gift and stationery stores | 880 | 0.64% | 5 | | Sep 2026 | Gift and stationery stores | 880 | 0.59% | 5 | ## How are Passion for Paper’s branded searches counted? Brandwave collects information about searches that people make online using Passion for Paper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “passion for paper” ## Which gift and stationery stores compete with Passion for Paper? - [Whitcoulls](/demand/nz/brands/whitcoulls): Head-to-head: /demand/nz/compare/passion-for-paper-vs-whitcoulls - [Paper Plus](/demand/nz/brands/paper-plus): Head-to-head: /demand/nz/compare/paper-plus-vs-passion-for-paper - [Smiggle](/demand/nz/brands/smiggle): Head-to-head: /demand/nz/compare/passion-for-paper-vs-smiggle - [kikki.K](/demand/nz/brands/kikki-k): Head-to-head: /demand/nz/compare/kikki-k-vs-passion-for-paper - [Typo](/demand/nz/brands/typo): Head-to-head: /demand/nz/compare/passion-for-paper-vs-typo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Passion for Paper: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/passion-for-paper This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/passion-for-paper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.