--- title: "How popular is Paseo? Searches and AI answers in New Zealand" description: "Paseo makes toilet paper and tissues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/paseo" publisher: "Brandwave" --- # How popular is Paseo? Searches and AI answers in New Zealand Paseo makes toilet paper and tissues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Paseo - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among toilet paper and tissue brands**: 1.5% ## Where does Paseo compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toilet paper and tissue brands | 6 | 1.5% | 40 | - [Toilet paper and tissue brands](/demand/nz/categories/nz-toilet-paper-brands) ## Top toilet paper and tissue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Paseo appeared in all four answers. Paseo is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sorbent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quilton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Paseo | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Purex | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Kleenex | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet paper and tissue brands - Asked ChatGPT "Which toilet paper or tissue brand should I buy in New Zealand?": 1. Quilton, 2. Kleenex, 3. Sorbent, 4. Paseo - Asked ChatGPT "What are the best toilet paper and tissue brands in New Zealand?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton, 5. Kleenex - Asked ChatGPT "What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton - Searched Google, AI Overview "toilet paper brands nz": 1. Purex, 2. Quilton, 3. Paseo, 4. Sorbent, 5. Kleenex Not named in any answer: Who Gives A Crap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Paseo changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Paseo in New Zealand rose from 30 to 40. - Across the 12 months ending October 2026, Paseo’s share of searches among toilet paper and tissue brands in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.76% in March 2026. ## How did search popularity change for New Zealand toilet paper and tissue brands in October 2026? - In October 2026, Kleenex overtook Purex to rank 2nd among toilet paper and tissue brands in New Zealand, with 29.9% of the searches. - In October 2026, Quilton gained share of searches among toilet paper and tissue brands in New Zealand, from 3.8% to 4.8%. - In October 2026, Purex lost share of searches among toilet paper and tissue brands in New Zealand, from 29% to 25.5%. - In October 2026, Sorbent lost share of searches among toilet paper and tissue brands in New Zealand, from 36.9% to 35.8%. - Estimated monthly branded searches for Paseo in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026. - Estimated monthly branded searches for Who Gives A Crap in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Toilet paper and tissue brands | 30 | 1.5% | 6 | | Dec 2025 | Toilet paper and tissue brands | 20 | 1.1% | 6 | | Jan 2026 | Toilet paper and tissue brands | 30 | 1.5% | 6 | | Feb 2026 | Toilet paper and tissue brands | 30 | 1.4% | 6 | | Mar 2026 | Toilet paper and tissue brands | 20 | 0.76% | 6 | | Apr 2026 | Toilet paper and tissue brands | 20 | 0.84% | 6 | | May 2026 | Toilet paper and tissue brands | 40 | 1.8% | 6 | | Jun 2026 | Toilet paper and tissue brands | 40 | 1.7% | 6 | | Jul 2026 | Toilet paper and tissue brands | 60 | 2.2% | 6 | | Aug 2026 | Toilet paper and tissue brands | 50 | 1.8% | 6 | | Sep 2026 | Toilet paper and tissue brands | 60 | 1.9% | 6 | | Oct 2026 | Toilet paper and tissue brands | 40 | 1.5% | 6 | ## How are Paseo’s branded searches counted? Brandwave collects information about searches that people make online using Paseo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paseo tissue roll” - “paseo tissue toilet” - “paseo toilet paper” - “paseo toilet roll” - “paseo toilet tissue” - “paseo ultra soft” - “toilet paper paseo” ## Which toilet paper and tissue brands compete with Paseo? - [Sorbent](/demand/nz/brands/sorbent): Head-to-head: /demand/nz/compare/paseo-vs-sorbent - [Kleenex](/demand/nz/brands/kleenex): Head-to-head: /demand/nz/compare/kleenex-vs-paseo - [Purex](/demand/nz/brands/purex): Head-to-head: /demand/nz/compare/paseo-vs-purex - [Quilton](/demand/nz/brands/quilton): Head-to-head: /demand/nz/compare/paseo-vs-quilton - [Who Gives A Crap](/demand/nz/brands/who-gives-a-crap): Head-to-head: /demand/nz/compare/paseo-vs-who-gives-a-crap ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Paseo? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/paseo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paseo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.