---
title: "Pascoes: search popularity and Share of Search in New Zealand"
description: "Pascoes is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pascoes"
publisher: "Brandwave"
---

# Pascoes: search popularity and Share of Search in New Zealand

Pascoes is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pascoes
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jewellery retailers**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery retailers | 3 | 23.4% | 52.8K |

- [Jewellery retailers](/demand/nz/categories/nz-jewellery-retailers)

## How has branded search demand for Pascoes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pascoes in New Zealand fell from 62K to 52.8K.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand decreased from 25.2% to 23.4%.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand peaked at 25.9% in December 2025 and was lowest at 21.4% in June 2026.
- Across the 11 months ending August 2026, Pascoes fell from 1st to 3rd among jewellery retailers in New Zealand.

## How did search popularity change for New Zealand jewellery retailers in August 2026?

- In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
- In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
- In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
- In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
- In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
- In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery retailers | 62K | 25.2% | 1 |
| Nov 2025 | Jewellery retailers | 78.5K | 22.9% | 3 |
| Dec 2025 | Jewellery retailers | 111K | 25.9% | 2 |
| Jan 2026 | Jewellery retailers | 53.7K | 22.5% | 2 |
| Feb 2026 | Jewellery retailers | 50.8K | 23.4% | 2 |
| Mar 2026 | Jewellery retailers | 41.9K | 21.5% | 3 |
| Apr 2026 | Jewellery retailers | 47.6K | 22.7% | 2 |
| May 2026 | Jewellery retailers | 53.2K | 22.5% | 3 |
| Jun 2026 | Jewellery retailers | 43.9K | 21.4% | 3 |
| Jul 2026 | Jewellery retailers | 44.7K | 22.8% | 3 |
| Aug 2026 | Jewellery retailers | 52.8K | 23.4% | 3 |
| Sep 2026 | Jewellery retailers | — | — | — |

## How is Pascoes measured?

Brandwave collects information about searches that people make online using Pascoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “james pascoes”
- “pascoes”
- “pascoes bayfair”
- “pascoes black friday sale”
- “pascoes casio”
- “pascoes co nz”
- “pascoes diamond rings”
- “pascoes earrings”
- “pascoes engagement rings”
- “pascoes g shock”
- “pascoes gold rings”
- “pascoes gold sale”
- “pascoes jewellery”
- “pascoes jewellery sale”
- “pascoes mens rings”
- “pascoes near me”
- “pascoes northlands”
- “pascoes nz”
- “pascoes online”
- “pascoes queensgate”
- “pascoes rings”
- “pascoes sale”
- “pascoes seiko”
- “pascoes silver rings”
- “pascoes the base”
- “pascoes the crossing”
- “pascoes the jeweller”
- “pascoes the palms”

## Which jewellery retailers compete with Pascoes?

- [Michael Hill](/demand/nz/brands/michael-hill): Head-to-head: /demand/nz/compare/michael-hill-vs-pascoes
- [Pandora](/demand/nz/brands/pandora): Head-to-head: /demand/nz/compare/pandora-vs-pascoes
- [Lovisa](/demand/nz/brands/lovisa): Head-to-head: /demand/nz/compare/lovisa-vs-pascoes
- [Stewart Dawsons](/demand/nz/brands/stewart-dawsons): Head-to-head: /demand/nz/compare/pascoes-vs-stewart-dawsons
- [Walker & Hall](/demand/nz/brands/walker-and-hall): Head-to-head: /demand/nz/compare/pascoes-vs-walker-and-hall
- [Goldmark](/demand/nz/brands/goldmark)
- [Partridge Jewellers](/demand/nz/brands/partridge-jewellers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pascoes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pascoes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pascoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.