--- title: "Partners Life: search popularity and Share of Search in New Zealand" description: "A New Zealand insurer offering life, trauma, income protection, and private medical cover through advisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/partners-life" publisher: "Brandwave" --- # Partners Life: search popularity and Share of Search in New Zealand A New Zealand insurer offering life, trauma, income protection, and private medical cover through advisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Partners Life - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among health insurers**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | health insurers | 5 | 9.7% | 9.3K | | life insurers | 2 | 19.2% | 9.3K | - [New Zealand health insurers](/demand/nz/categories/nz-health-insurers) - [New Zealand life insurers](/demand/nz/categories/nz-life-insurers) ## How has branded search demand for Partners Life changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Partners Life in New Zealand held steady, from 9.2K to 9.3K. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand decreased from 10.2% to 9.7%. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand peaked at 10.4% in November 2025 and was lowest at 9.1% in December 2025. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand decreased from 20.3% to 19.2%. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand peaked at 22.1% in November 2025 and was lowest at 18.4% in January 2026. ## How did search popularity change for New Zealand health insurers in August 2026? - In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%. - In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%. - In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%. - nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026. ## How did search popularity change for New Zealand life insurers in August 2026? - In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%. - In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%. - Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026. - Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | health insurers | 9.2K | 10.2% | 5 | | Nov 2025 | health insurers | 9K | 10.4% | 5 | | Dec 2025 | health insurers | 6K | 9.1% | 5 | | Jan 2026 | health insurers | 7.4K | 9.2% | 5 | | Feb 2026 | health insurers | 8.9K | 10.4% | 5 | | Mar 2026 | health insurers | 9.4K | 9.5% | 5 | | Apr 2026 | health insurers | 8.8K | 10.2% | 5 | | May 2026 | health insurers | 8.9K | 9.5% | 5 | | Jun 2026 | health insurers | 9K | 9.4% | 5 | | Jul 2026 | health insurers | 8.9K | 9.8% | 5 | | Aug 2026 | health insurers | 9.3K | 9.7% | 5 | | Sep 2026 | health insurers | — | — | — | | Oct 2025 | life insurers | 9.2K | 20.3% | 2 | | Nov 2025 | life insurers | 9K | 22.1% | 2 | | Dec 2025 | life insurers | 6K | 18.8% | 2 | | Jan 2026 | life insurers | 7.4K | 18.4% | 2 | | Feb 2026 | life insurers | 8.9K | 20.4% | 2 | | Mar 2026 | life insurers | 9.4K | 19.1% | 2 | | Apr 2026 | life insurers | 8.8K | 19.5% | 2 | | May 2026 | life insurers | 8.9K | 19.3% | 2 | | Jun 2026 | life insurers | 9K | 19.1% | 2 | | Jul 2026 | life insurers | 8.9K | 19.2% | 2 | | Aug 2026 | life insurers | 9.3K | 19.2% | 2 | | Sep 2026 | life insurers | — | — | — | ## How is Partners Life measured? Brandwave collects information about searches that people make online using Partners Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Partners Life” - “partners life auckland” - “partners life health insurance” - “partners life health insurance nz” - “partners life income protection” - “partners life insurance” - “partners life insurance new zealand” - “partners life insurance nz” - “partners life life insurance” - “partners life medical cover” - “partners life medical insurance” - “partners life new zealand” - “partners life nz” - “partners life private medical cover” - “partners life trauma cover” ## Which health insurers compete with Partners Life? - [Southern Cross Health Insurance](/demand/nz/brands/southern-cross-health-insurance): Head-to-head: /demand/nz/compare/partners-life-vs-southern-cross-health-insurance - [AIA](/demand/nz/brands/aia): Head-to-head: /demand/nz/compare/aia-vs-partners-life - [nib](/demand/nz/brands/nib): Head-to-head: /demand/nz/compare/nib-vs-partners-life - [UniMed](/demand/nz/brands/unimed): Head-to-head: /demand/nz/compare/partners-life-vs-unimed ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Partners Life: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/partners-life This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/partners-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.