--- title: "Partmaster: search popularity in New Zealand" description: "Partmaster is a New Zealand car parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/partmaster" publisher: "Brandwave" --- # Partmaster: search popularity in New Zealand Partmaster is a New Zealand car parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Partmaster - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among automotive parts retailers**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | automotive parts retailers | 4 | 2.6% | 5.4K | - [New Zealand automotive parts retailers](/demand/nz/categories/nz-automotive-parts-retailers) ## Top automotive parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Partmaster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Partmaster is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Repco | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Supercheap Auto | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BNT | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | NAPA Auto Parts | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Partmaster | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AutoOne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about automotive parts retailers - Asked ChatGPT "Which automotive parts retailer should I shop at in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT - Asked ChatGPT "What are the best automotive parts retailers in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT, 4. Partmaster, 5. NAPA Auto Parts - Asked ChatGPT "What's the best automotive parts retailer in New Zealand for car parts?": 1. Repco, 2. Supercheap Auto, 3. BNT - Searched Google, AI Overview "automotive parts nz": 1. Repco, 2. NAPA Auto Parts - Searched Google, AI Overview "car parts nz": 1. Repco, 2. Supercheap Auto Not named in any answer: AutoOne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Partmaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Partmaster in New Zealand held steady at 5.4K. - Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand increased from 1.9% to 2.6%. - Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.6% in December 2025. ## How did search popularity change for New Zealand automotive parts retailers in September 2026? - Estimated monthly branded searches for NAPA Auto Parts in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for Supercheap Auto in New Zealand fell 41.8% over 12 measured months, from 125K to 72.7K in September 2026. - Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | automotive parts retailers | 5.4K | 1.9% | 4 | | Nov 2025 | automotive parts retailers | 5.4K | 1.9% | 4 | | Dec 2025 | automotive parts retailers | 5.4K | 1.6% | 4 | | Jan 2026 | automotive parts retailers | 5.4K | 1.9% | 4 | | Feb 2026 | automotive parts retailers | 5.4K | 2.3% | 4 | | Mar 2026 | automotive parts retailers | 5.4K | 2.3% | 4 | | Apr 2026 | automotive parts retailers | 4.4K | 1.9% | 4 | | May 2026 | automotive parts retailers | 5.4K | 2.6% | 4 | | Jun 2026 | automotive parts retailers | 5.4K | 2.6% | 4 | | Jul 2026 | automotive parts retailers | 5.4K | 2.6% | 4 | | Aug 2026 | automotive parts retailers | 5.4K | 2.6% | 4 | | Sep 2026 | automotive parts retailers | 5.4K | 2.6% | 4 | ## How are Partmaster’s branded searches counted? Brandwave collects information about searches that people make online using Partmaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “partmaster” ## Which automotive parts retailers compete with Partmaster? - [Repco](/demand/nz/brands/repco): Head-to-head: /demand/nz/compare/partmaster-vs-repco - [Supercheap Auto](/demand/nz/brands/supercheap-auto-nz): Head-to-head: /demand/nz/compare/partmaster-vs-supercheap-auto-nz - [BNT](/demand/nz/brands/bnt-automotive): Head-to-head: /demand/nz/compare/bnt-automotive-vs-partmaster - [NAPA Auto Parts](/demand/nz/brands/napa): Head-to-head: /demand/nz/compare/napa-vs-partmaster - [AutoOne](/demand/nz/brands/autoone): Head-to-head: /demand/nz/compare/autoone-vs-partmaster ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Partmaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/partmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/partmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.