--- title: "Parfix: search popularity in New Zealand" description: "Parfix makes adhesives and fillers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/parfix" publisher: "Brandwave" --- # Parfix: search popularity in New Zealand Parfix makes adhesives and fillers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Parfix - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among adhesive and sealant brands**: 0.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Adhesive and sealant brands | 8 | 0.3% | 20 | - [Adhesive and sealant brands](/demand/nz/categories/nz-adhesive-and-sealant-brands) ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parfix did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Parfix changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Parfix in New Zealand rose from 10 to 20. - Across the 12 months ending September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. - In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%. - Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026. - In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Adhesive and sealant brands | 10 | 0.16% | 9 | | Nov 2025 | Adhesive and sealant brands | 10 | 0.18% | 8 | | Dec 2025 | Adhesive and sealant brands | 10 | 0.18% | 8 | | Jan 2026 | Adhesive and sealant brands | 10 | 0.17% | 8 | | Feb 2026 | Adhesive and sealant brands | 10 | 0.18% | 9 | | Mar 2026 | Adhesive and sealant brands | 10 | 0.17% | 8 | | Apr 2026 | Adhesive and sealant brands | 10 | 0.17% | 8 | | May 2026 | Adhesive and sealant brands | 10 | 0.17% | 8 | | Jun 2026 | Adhesive and sealant brands | 10 | 0.17% | 9 | | Jul 2026 | Adhesive and sealant brands | 10 | 0.16% | 9 | | Aug 2026 | Adhesive and sealant brands | 10 | 0.15% | 9 | | Sep 2026 | Adhesive and sealant brands | 20 | 0.3% | 8 | ## How are Parfix’s branded searches counted? Brandwave collects information about searches that people make online using Parfix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “parfix” ## Which adhesive and sealant brands compete with Parfix? - [Loctite](/demand/nz/brands/loctite) - [Gorilla Glue](/demand/nz/brands/gorilla-glue) - [Liquid Nails](/demand/nz/brands/liquid-nails) - [Selleys](/demand/nz/brands/selleys) - [Araldite](/demand/nz/brands/araldite): Head-to-head: /demand/nz/compare/araldite-vs-parfix - [Bostik](/demand/nz/brands/bostik): Head-to-head: /demand/nz/compare/bostik-vs-parfix - [Holdfast](/demand/nz/brands/holdfast): Head-to-head: /demand/nz/compare/holdfast-vs-parfix - [Tarzan's Grip](/demand/nz/brands/tarzans-grip): Head-to-head: /demand/nz/compare/parfix-vs-tarzans-grip - [Sika](/demand/nz/brands/sika): Head-to-head: /demand/nz/compare/parfix-vs-sika ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Parfix: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/parfix This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/parfix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.