--- title: "Papo: search popularity in New Zealand" description: "Papo makes animal and figure toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/papo" publisher: "Brandwave" --- # Papo: search popularity in New Zealand Papo makes animal and figure toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Papo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among farm animals brands**: 0.56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Farm animals brands | 6 | 0.56% | 20 | - [Farm animals brands](/demand/nz/categories/nz-farm-animals-brands) ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Papo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Papo is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CollectA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Papo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animal toy brand should I buy in New Zealand?": 1. CollectA, 2. Schleich, 3. Papo - Asked ChatGPT "What are the best farm animal toy brands in New Zealand?": 1. Schleich, 2. CollectA, 3. Papo, 4. Playmobil - Asked ChatGPT "What's the best farm animal toy brand in New Zealand for a farm playset?": 1. Schleich, 2. CollectA - Searched Google, AI Overview "farm animal toys nz": 1. CollectA - Searched Google, AI Overview "farm animal playset": 1. Schleich, 2. Fisher-Price Not named in any answer: Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Papo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Papo in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Papo’s share of searches among farm animals brands in New Zealand held steady, from 0.73% to 0.56%. ## How did search popularity change for New Zealand farm animals brands in September 2026? - In September 2026, Fisher-Price overtook Playmobil to become the leader among farm animals brands in New Zealand, with 32.1% of the searches. - In September 2026, CollectA gained share of searches among farm animals brands in New Zealand, from 1.9% to 3.1%. - In September 2026, Schleich gained share of searches among farm animals brands in New Zealand, from 23.8% to 24.8%. - In September 2026, Playmobil lost share of searches among farm animals brands in New Zealand, from 33.6% to 30.4%. - Estimated monthly branded searches for Papo in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Farm animals brands | 30 | 0.73% | 6 | | Nov 2025 | Farm animals brands | 20 | 0.38% | 6 | | Dec 2025 | Farm animals brands | 20 | 0.47% | 6 | | Jan 2026 | Farm animals brands | 20 | 0.64% | 6 | | Feb 2026 | Farm animals brands | 20 | 0.72% | 6 | | Mar 2026 | Farm animals brands | 20 | 0.61% | 6 | | Apr 2026 | Farm animals brands | 40 | 1.3% | 6 | | May 2026 | Farm animals brands | 20 | 0.63% | 6 | | Jun 2026 | Farm animals brands | 30 | 1% | 6 | | Jul 2026 | Farm animals brands | 20 | 0.6% | 6 | | Aug 2026 | Farm animals brands | 20 | 0.54% | 6 | | Sep 2026 | Farm animals brands | 20 | 0.56% | 6 | ## How are Papo’s branded searches counted? Brandwave collects information about searches that people make online using Papo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “papo figures” - “papo toys” ## Which farm animals brands compete with Papo? - [Fisher-Price](/demand/nz/brands/fisher-price): Head-to-head: /demand/nz/compare/fisher-price-vs-papo - [Playmobil](/demand/nz/brands/playmobil): Head-to-head: /demand/nz/compare/papo-vs-playmobil - [Schleich](/demand/nz/brands/schleich): Head-to-head: /demand/nz/compare/papo-vs-schleich - [Melissa & Doug](/demand/nz/brands/melissa-and-doug): Head-to-head: /demand/nz/compare/melissa-and-doug-vs-papo - [CollectA](/demand/nz/brands/collecta): Head-to-head: /demand/nz/compare/collecta-vs-papo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Papo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/papo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/papo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.