---
title: "Papinelle: search popularity and Share of Search in New Zealand"
description: "Papinelle makes sleepwear or loungewear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/papinelle"
publisher: "Brandwave"
---

# Papinelle: search popularity and Share of Search in New Zealand

Papinelle makes sleepwear or loungewear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Papinelle
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sleepwear and loungewear brands**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sleepwear and loungewear brands | 2 | 5.4% | 4.2K |

- [Sleepwear and loungewear brands](/demand/nz/categories/nz-sleepwear-brands)

## How has branded search demand for Papinelle changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Papinelle in New Zealand fell from 5.3K to 4.2K.
- Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 7% in April 2026 and was lowest at 3.8% in June 2026.

## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

- In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
- In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
- Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sleepwear and loungewear brands | 5.3K | 5.3% | 2 |
| Nov 2025 | Sleepwear and loungewear brands | 6.9K | 4.9% | 2 |
| Dec 2025 | Sleepwear and loungewear brands | 8.6K | 4.4% | 2 |
| Jan 2026 | Sleepwear and loungewear brands | 5.6K | 5.3% | 2 |
| Feb 2026 | Sleepwear and loungewear brands | 4.5K | 6.6% | 2 |
| Mar 2026 | Sleepwear and loungewear brands | 4.6K | 4.6% | 2 |
| Apr 2026 | Sleepwear and loungewear brands | 5.9K | 7% | 2 |
| May 2026 | Sleepwear and loungewear brands | 5.8K | 6% | 2 |
| Jun 2026 | Sleepwear and loungewear brands | 5.3K | 3.8% | 2 |
| Jul 2026 | Sleepwear and loungewear brands | 4.2K | 6.1% | 2 |
| Aug 2026 | Sleepwear and loungewear brands | 4.2K | 5.4% | 2 |
| Sep 2026 | Sleepwear and loungewear brands | — | — | — |

## How is Papinelle measured?

Brandwave collects information about searches that people make online using Papinelle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “papinelle”
- “papinelle au”
- “papinelle com”
- “papinelle loungewear”
- “papinelle near me”
- “papinelle nightwear”
- “papinelle nz”
- “papinelle online”
- “papinelle pajamas”
- “papinelle pj”
- “papinelle robe”
- “papinelle sale”

## Which sleepwear and loungewear brands compete with Papinelle?

- [Peter Alexander](/demand/nz/brands/peter-alexander): Head-to-head: /demand/nz/compare/papinelle-vs-peter-alexander
- [Homebodii](/demand/nz/brands/homebodii): Head-to-head: /demand/nz/compare/homebodii-vs-papinelle
- [Gingerlilly](/demand/nz/brands/gingerlilly): Head-to-head: /demand/nz/compare/gingerlilly-vs-papinelle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Papinelle: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/papinelle

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/papinelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.