--- title: "How popular is Paperpile? Searches and AI answers in New Zealand" description: "Paperpile provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/paperpile" publisher: "Brandwave" --- # How popular is Paperpile? Searches and AI answers in New Zealand Paperpile provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Paperpile - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among reference manager software**: 1.6% ## Where does Paperpile compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Reference manager software | 4 | 1.6% | 70 | - [Reference manager software](/demand/nz/categories/nz-reference-manager-software) ## Top reference manager software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paperpile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paperpile is the fourth most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zotero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EndNote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mendeley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Paperpile | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about reference manager software - Asked ChatGPT "Which reference manager software should I use in New Zealand?": 1. Zotero, 2. EndNote, 3. Mendeley - Asked ChatGPT "What are the best reference manager software options in New Zealand?": 1. Zotero, 2. EndNote, 3. Mendeley, 4. Paperpile - Asked ChatGPT "What's the best reference manager software in New Zealand for a research team?": 1. Zotero, 2. EndNote, 3. Paperpile, 4. Mendeley - Searched Google, AI Overview "reference manager software": 1. Zotero, 2. Mendeley, 3. EndNote - Searched Google, AI Overview "best reference manager": 1. Zotero, 2. EndNote, 3. Mendeley, 4. Paperpile Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Paperpile changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Paperpile in New Zealand fell from 90 to 70. - Across the 12 months ending October 2026, Paperpile’s share of searches among reference manager software in New Zealand decreased from 2.5% to 1.6%. - Across the 12 months ending October 2026, Paperpile’s share of searches among reference manager software in New Zealand peaked at 3.2% in December 2025 and was lowest at 0.88% in March 2026. ## How did search popularity change for New Zealand reference manager software in October 2026? - In October 2026, Zotero gained share of searches among reference manager software in New Zealand, from 54.9% to 60.8%. - In October 2026, Mendeley gained share of searches among reference manager software in New Zealand, from 15% to 16.6%. - In October 2026, EndNote lost share of searches among reference manager software in New Zealand, from 28.6% to 21%. - Estimated monthly branded searches for Paperpile in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Reference manager software | 90 | 2.5% | 4 | | Dec 2025 | Reference manager software | 70 | 3.2% | 4 | | Jan 2026 | Reference manager software | 70 | 2.2% | 4 | | Feb 2026 | Reference manager software | 90 | 1.5% | 4 | | Mar 2026 | Reference manager software | 110 | 0.88% | 4 | | Apr 2026 | Reference manager software | 70 | 1% | 4 | | May 2026 | Reference manager software | 70 | 1.1% | 4 | | Jun 2026 | Reference manager software | 70 | 1.9% | 4 | | Jul 2026 | Reference manager software | 70 | 1.2% | 4 | | Aug 2026 | Reference manager software | 70 | 1% | 4 | | Sep 2026 | Reference manager software | 70 | 1.5% | 4 | | Oct 2026 | Reference manager software | 70 | 1.6% | 4 | ## How are Paperpile’s branded searches counted? Brandwave collects information about searches that people make online using Paperpile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paperpile” ## Which reference manager software compete with Paperpile? - [Zotero](/demand/nz/brands/zotero): Head-to-head: /demand/nz/compare/paperpile-vs-zotero - [EndNote](/demand/nz/brands/endnote): Head-to-head: /demand/nz/compare/endnote-vs-paperpile - [Mendeley](/demand/nz/brands/mendeley): Head-to-head: /demand/nz/compare/mendeley-vs-paperpile ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Paperpile? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/paperpile This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paperpile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.