---
title: "Papago: search popularity and Share of Search in New Zealand"
description: "Papago provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/papago"
publisher: "Brandwave"
---

# Papago: search popularity and Share of Search in New Zealand

Papago provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Papago
- **Owned by**: NAVER
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among translation tools**: 0.26%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Translation tools | 5 | 0.26% | 1.7K |

- [Translation tools](/demand/nz/categories/nz-translation-tools)

## How has branded search demand for Papago changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Papago in New Zealand held steady, from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.

## How did search popularity change for New Zealand translation tools in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.
- In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.
- In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
- In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
- Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Translation tools | 1.8K | 0.3% | 4 |
| Nov 2025 | Translation tools | 1.4K | 0.24% | 4 |
| Dec 2025 | Translation tools | 1.3K | 0.26% | 4 |
| Jan 2026 | Translation tools | 1.7K | 0.33% | 4 |
| Feb 2026 | Translation tools | 1.9K | 0.36% | 4 |
| Mar 2026 | Translation tools | 1.9K | 0.3% | 4 |
| Apr 2026 | Translation tools | 1.1K | 0.21% | 4 |
| May 2026 | Translation tools | 1.5K | 0.22% | 4 |
| Jun 2026 | Translation tools | 1.5K | 0.18% | 4 |
| Jul 2026 | Translation tools | 1.6K | 0.22% | 4 |
| Aug 2026 | Translation tools | 1.7K | 0.26% | 5 |
| Sep 2026 | Translation tools | — | — | — |

## How is Papago measured?

Brandwave collects information about searches that people make online using Papago’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “papago”
- “papago golf club”
- “papago naver com”
- “papago near me”
- “papago s1”
- “papago translate”

## Which translation tools compete with Papago?

- [Google Translate](/demand/nz/brands/google-translate): Head-to-head: /demand/nz/compare/google-translate-vs-papago
- [DeepL](/demand/nz/brands/deepl): Head-to-head: /demand/nz/compare/deepl-vs-papago
- [Reverso](/demand/nz/brands/reverso): Head-to-head: /demand/nz/compare/papago-vs-reverso
- [Microsoft Translator](/demand/nz/brands/microsoft-translator): Head-to-head: /demand/nz/compare/microsoft-translator-vs-papago

## Who owns Papago?

Papago is owned by NAVER. Brandwave does not track any other brands owned by NAVER.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Papago?

Papago is owned by NAVER. Brandwave does not track any other brands owned by NAVER.

## Cite this page

Brandwave. "Papago: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/papago

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/papago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.