--- title: "Panhead: search popularity and Share of Search in New Zealand" description: "A New Zealand craft beer brand within Lion's brewing portfolio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/panhead" publisher: "Brandwave" --- # Panhead: search popularity and Share of Search in New Zealand A New Zealand craft beer brand within Lion's brewing portfolio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Panhead - **Owned by**: Lion New Zealand - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among craft beer brands**: 23.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | craft beer brands | 1 | 23.7% | 5.8K | | Upper Hutt restaurants | 1 | 74% | 5.8K | - [New Zealand craft beer brands](/demand/nz/categories/nz-craft-beer-brands) - [Upper Hutt restaurants](/demand/nz/categories/nz-upper-hutt-restaurants) ## How has branded search demand for Panhead changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Panhead in New Zealand rose from 5.1K to 5.8K. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand increased from 19.6% to 23.7%. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among craft beer brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 16.7% in June 2026. - Across the 11 months ending August 2026, Panhead rose from 3rd to 1st among craft beer brands in New Zealand. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among upper hutt restaurants in New Zealand decreased from 77.1% to 74%. - Across the 11 months ending August 2026, Panhead’s estimated Share of Search among upper hutt restaurants in New Zealand peaked at 79.8% in March 2026 and was lowest at 70.5% in June 2026. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%. - In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%. - In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%. - In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%. - Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026. ## How did search popularity change for New Zealand upper hutt restaurants in August 2026? - Estimated monthly branded searches for Boneface Brewing in New Zealand rose 32.9% over 11 measured months, from 1.5K to 2K in August 2026. - Estimated monthly branded searches for Panhead in New Zealand rose 12.7% over 11 measured months, from 5.1K to 5.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | craft beer brands | 5.1K | 19.6% | 3 | | Nov 2025 | craft beer brands | 5.2K | 17.8% | 4 | | Dec 2025 | craft beer brands | 6.8K | 20.2% | 3 | | Jan 2026 | craft beer brands | 5.3K | 17.8% | 2 | | Feb 2026 | craft beer brands | 5K | 20.4% | 2 | | Mar 2026 | craft beer brands | 4.9K | 20.3% | 2 | | Apr 2026 | craft beer brands | 3.9K | 18.9% | 3 | | May 2026 | craft beer brands | 3.8K | 17.9% | 3 | | Jun 2026 | craft beer brands | 3.6K | 16.7% | 3 | | Jul 2026 | craft beer brands | 4K | 19.3% | 3 | | Aug 2026 | craft beer brands | 5.8K | 23.7% | 1 | | Sep 2026 | craft beer brands | — | — | — | | Oct 2025 | Upper Hutt restaurants | 5.1K | 77.1% | 1 | | Nov 2025 | Upper Hutt restaurants | 5.2K | 76.8% | 1 | | Dec 2025 | Upper Hutt restaurants | 6.8K | 78.7% | 1 | | Jan 2026 | Upper Hutt restaurants | 5.3K | 77.7% | 1 | | Feb 2026 | Upper Hutt restaurants | 5K | 79.2% | 1 | | Mar 2026 | Upper Hutt restaurants | 4.9K | 79.8% | 1 | | Apr 2026 | Upper Hutt restaurants | 3.9K | 75.3% | 1 | | May 2026 | Upper Hutt restaurants | 3.8K | 72.2% | 1 | | Jun 2026 | Upper Hutt restaurants | 3.6K | 70.5% | 1 | | Jul 2026 | Upper Hutt restaurants | 4K | 74.3% | 1 | | Aug 2026 | Upper Hutt restaurants | 5.8K | 74% | 1 | | Sep 2026 | Upper Hutt restaurants | — | — | — | ## How is Panhead measured? Brandwave collects information about searches that people make online using Panhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “panhead ale” - “panhead apa” - “panhead apa supercharger” - “panhead beer” - “panhead beer range” - “panhead blacktop oat stout” - “panhead brewery” - “panhead brewing” - “panhead custom ales” - “panhead hazy ipa” - “panhead hazy pale ale” - “panhead menu” - “panhead pale ale” - “panhead pickup” - “panhead port road pilsner” - “panhead quickchange” - “panhead quickchange xpa” - “panhead rat rod” - “panhead rat rod hazy ipa” - “panhead rat rod review” - “panhead restaurant” - “panhead road hog” - “panhead sandman” - “panhead sandman hazy” - “panhead sandman hazy pale ale” - “panhead super charger” - “panhead supercharger” - “panhead supercharger apa” - “panhead supercharger beer” - “panhead supercharger review” - “panhead tasting room” - “panhead upper hutt” - “panhead xpa review” - “rat rod panhead” - “sandman panhead” - “supercharger panhead” ## Which craft beer brands compete with Panhead? - [Emerson's](/demand/nz/brands/emersons): Head-to-head: /demand/nz/compare/emersons-vs-panhead - [Garage Project](/demand/nz/brands/garage-project): Head-to-head: /demand/nz/compare/garage-project-vs-panhead - [Parrotdog](/demand/nz/brands/parrotdog): Head-to-head: /demand/nz/compare/panhead-vs-parrotdog - [Behemoth Brewing](/demand/nz/brands/behemoth-brewing): Head-to-head: /demand/nz/compare/behemoth-brewing-vs-panhead - [Sawmill](/demand/nz/brands/sawmill): Head-to-head: /demand/nz/compare/panhead-vs-sawmill - [Tuatara](/demand/nz/brands/tuatara) - [Liberty Brewing](/demand/nz/brands/liberty-brewing) ## Who owns Panhead? Panhead is owned by Lion New Zealand. Brandwave also tracks Emerson's and Havana Coffee Works, owned by the same company, in New Zealand. - [Lion New Zealand](/demand/nz/companies/lion-new-zealand): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Panhead? Panhead is owned by Lion New Zealand. Brandwave also tracks Emerson's and Havana Coffee Works, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Panhead: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/panhead This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/panhead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.