--- title: "Pandora: search popularity and Share of Search in New Zealand" description: "Pandora is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pandora" publisher: "Brandwave" --- # Pandora: search popularity and Share of Search in New Zealand Pandora is a jewellery retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pandora - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among jewellery brands**: 56.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 1 | 56.4% | 54.5K | | Jewellery retailers | 2 | 24.2% | 54.5K | - [Jewellery brands](/demand/nz/categories/nz-jewellery-brands) - [Jewellery retailers](/demand/nz/categories/nz-jewellery-retailers) ## How has branded search demand for Pandora changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pandora in New Zealand held steady, from 52.4K to 54.5K. - Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 50.1% in March 2026. - Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand increased from 21.3% to 24.2%. - Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand peaked at 26.9% in June 2026 and was lowest at 20.6% in April 2026. - Across the 11 months ending August 2026, Pandora rose from 3rd to 2nd among jewellery retailers in New Zealand. ## How did search popularity change for New Zealand jewellery brands in August 2026? - In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%. - In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%. - Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026. - In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand. - In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand. - Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026. ## How did search popularity change for New Zealand jewellery retailers in August 2026? - In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%. - In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%. - In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%. - In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%. - In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%. - In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 52.4K | 56.7% | 1 | | Nov 2025 | Jewellery brands | 88.9K | 59.4% | 1 | | Dec 2025 | Jewellery brands | 115K | 60.7% | 1 | | Jan 2026 | Jewellery brands | 53K | 53.5% | 1 | | Feb 2026 | Jewellery brands | 44.9K | 52.9% | 1 | | Mar 2026 | Jewellery brands | 42.1K | 50.1% | 1 | | Apr 2026 | Jewellery brands | 43.3K | 52.4% | 1 | | May 2026 | Jewellery brands | 60.9K | 58.3% | 1 | | Jun 2026 | Jewellery brands | 55.1K | 58.3% | 1 | | Jul 2026 | Jewellery brands | 47.3K | 53.6% | 1 | | Aug 2026 | Jewellery brands | 54.5K | 56.4% | 1 | | Sep 2026 | Jewellery brands | — | — | — | | Oct 2025 | Jewellery retailers | 52.4K | 21.3% | 3 | | Nov 2025 | Jewellery retailers | 88.9K | 25.9% | 1 | | Dec 2025 | Jewellery retailers | 115K | 26.7% | 1 | | Jan 2026 | Jewellery retailers | 53K | 22.2% | 3 | | Feb 2026 | Jewellery retailers | 44.9K | 20.7% | 3 | | Mar 2026 | Jewellery retailers | 42.1K | 21.6% | 2 | | Apr 2026 | Jewellery retailers | 43.3K | 20.6% | 3 | | May 2026 | Jewellery retailers | 60.9K | 25.8% | 1 | | Jun 2026 | Jewellery retailers | 55.1K | 26.9% | 1 | | Jul 2026 | Jewellery retailers | 47.3K | 24.1% | 2 | | Aug 2026 | Jewellery retailers | 54.5K | 24.2% | 2 | | Sep 2026 | Jewellery retailers | — | — | — | ## How is Pandora measured? Brandwave collects information about searches that people make online using Pandora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bracelet gold pandora” - “childrens pandora bracelet” - “engagement rings pandora” - “engraved jewellery pandora” - “engraved pandora bracelet” - “pandora bracelet” - “pandora bracelet charms sale” - “pandora bracelet tennis” - “pandora charm bracelet” - “pandora charms” - “pandora charms in gold” - “pandora earrings” - “pandora jewellery” - “pandora jewelry promise rings” - “pandora necklace” - “pandora nz” - “pandora nz charms” - “pandora nz earrings” - “pandora rings” - “pandora rings gold” - “pandora sale rings” - “pandora silver rings” - “silver pandora bracelet” ## Which jewellery brands compete with Pandora? - [Swarovski](/demand/nz/brands/swarovski): Head-to-head: /demand/nz/compare/pandora-vs-swarovski - [Tiffany & Co.](/demand/nz/brands/tiffany-and-co): Head-to-head: /demand/nz/compare/pandora-vs-tiffany-and-co - [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-pandora - [Mejuri](/demand/nz/brands/mejuri): Head-to-head: /demand/nz/compare/mejuri-vs-pandora - [Thomas Sabo](/demand/nz/brands/thomas-sabo): Head-to-head: /demand/nz/compare/pandora-vs-thomas-sabo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pandora: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pandora This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pandora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.