--- title: "Panasonic: search popularity and Share of Search in New Zealand" description: "Panasonic makes TVs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/panasonic" publisher: "Brandwave" --- # Panasonic: search popularity and Share of Search in New Zealand Panasonic makes TVs sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Panasonic - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among heat pump brands**: 11.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heat pump brands | 4 | 11.7% | 3.8K | | TV brands | 7 | 3.4% | 3.8K | - [Heat pump brands](/demand/nz/categories/nz-heat-pump-brands) - [TV brands](/demand/nz/categories/nz-tv-brands) ## How has branded search demand for Panasonic changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 4K to 3.8K. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand decreased from 15.6% to 11.7%. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands in New Zealand peaked at 19.8% in December 2025 and was lowest at 10.6% in July 2026. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand decreased from 4.2% to 3.4%. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.4% in August 2026. - Across the 11 months ending August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand. ## How did search popularity change for New Zealand heat pump brands in August 2026? - In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%. - In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%. - In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%. - In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%. - In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%. - Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%. - In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%. - In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%. - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. - In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand. - Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heat pump brands | 4K | 15.6% | 4 | | Nov 2025 | Heat pump brands | 4.6K | 15.4% | 4 | | Dec 2025 | Heat pump brands | 5.4K | 19.8% | 2 | | Jan 2026 | Heat pump brands | 4.7K | 17.5% | 3 | | Feb 2026 | Heat pump brands | 3.9K | 14.8% | 4 | | Mar 2026 | Heat pump brands | 3.9K | 13.7% | 4 | | Apr 2026 | Heat pump brands | 3.9K | 12.3% | 4 | | May 2026 | Heat pump brands | 4K | 12.1% | 4 | | Jun 2026 | Heat pump brands | 4.1K | 11.9% | 4 | | Jul 2026 | Heat pump brands | 4.1K | 10.6% | 5 | | Aug 2026 | Heat pump brands | 3.8K | 11.7% | 4 | | Sep 2026 | Heat pump brands | — | — | — | | Oct 2025 | TV brands | 4K | 4.2% | 6 | | Nov 2025 | TV brands | 4.6K | 3.9% | 7 | | Dec 2025 | TV brands | 5.4K | 4.6% | 6 | | Jan 2026 | TV brands | 4.7K | 4.7% | 6 | | Feb 2026 | TV brands | 3.9K | 4.5% | 5 | | Mar 2026 | TV brands | 3.9K | 4% | 7 | | Apr 2026 | TV brands | 3.9K | 3.8% | 7 | | May 2026 | TV brands | 4K | 3.6% | 7 | | Jun 2026 | TV brands | 4.1K | 3.6% | 7 | | Jul 2026 | TV brands | 4.1K | 3.7% | 6 | | Aug 2026 | TV brands | 3.8K | 3.4% | 7 | | Sep 2026 | TV brands | — | — | — | ## How is Panasonic measured? Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “panasonic 40 inch tv” - “panasonic 42 inch tv” - “panasonic 50 inch tv” - “panasonic 55 inch tv” - “panasonic 65 inch tv” - “panasonic 75 inch tv” - “panasonic air conditioner” - “panasonic heat pump” - “panasonic oled tv” - “panasonic plasma tv” - “panasonic tv” - “panasonic tv 32” - “panasonic tv 32 inch” - “panasonic tv 43 inch” - “panasonic tv 55” - “panasonic tv 65” - “panasonic viera tv” - “screen mirroring panasonic tv” ## Which heat pump brands compete with Panasonic? - [Rinnai](/demand/nz/brands/rinnai): Head-to-head: /demand/nz/compare/panasonic-vs-rinnai - [Midea](/demand/nz/brands/midea): Head-to-head: /demand/nz/compare/midea-vs-panasonic - [Daikin](/demand/nz/brands/daikin): Head-to-head: /demand/nz/compare/daikin-vs-panasonic - [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric): Head-to-head: /demand/nz/compare/mitsubishi-electric-vs-panasonic - [Fujitsu](/demand/nz/brands/fujitsu): Head-to-head: /demand/nz/compare/fujitsu-vs-panasonic - [Toshiba](/demand/nz/brands/toshiba) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Panasonic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/panasonic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/panasonic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.