--- title: "Pams: search popularity in New Zealand" description: "A New Zealand grocery brand sold at New World and PAK'nSAVE. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pams" publisher: "Brandwave" --- # Pams: search popularity in New Zealand A New Zealand grocery brand sold at New World and PAK'nSAVE. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pams - **Owned by**: Foodstuffs - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pasta and rice brands**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta and rice brands | 4 | 10.1% | 1.1K | | Baking brands | 4 | 11.3% | 1.1K | | Butter brands | 4 | 11.5% | 1.1K | | Canned fish brands | 3 | 15.5% | 1.1K | | Chicken breast brands | 3 | 16.6% | 1.1K | | Canned tuna brands | 3 | 26.3% | 1.1K | - [Pasta and rice brands](/demand/nz/categories/nz-pasta-and-rice-brands) - [Baking brands](/demand/nz/categories/nz-baking-brands) - [Butter brands](/demand/nz/categories/nz-butter-brands) - [Canned fish brands](/demand/nz/categories/nz-canned-fish-brands) - [Chicken breast brands](/demand/nz/categories/nz-chicken-breast-brands) - [Canned tuna brands](/demand/nz/categories/nz-canned-tuna-brands) ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pams is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pams changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pams in New Zealand fell from 1.4K to 1.1K. - Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand decreased from 14.8% to 10.1%. - Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand peaked at 14.8% in October 2025 and was lowest at 7.6% in July 2026. - Across the 12 months ending September 2026, Pams fell from 2nd to 4th among pasta and rice brands in New Zealand. - Across the 12 months ending September 2026, Pams’ share of searches among baking brands in New Zealand decreased from 14.2% to 11.3%. - Across the 12 months ending September 2026, Pams’ share of searches among baking brands in New Zealand peaked at 14.2% in October 2025 and was lowest at 9.3% in July 2026. - Across the 12 months ending September 2026, Pams fell from 3rd to 4th among baking brands in New Zealand. - Across the 12 months ending September 2026, Pams’ share of searches among butter brands in New Zealand decreased from 14.3% to 11.5%. - Across the 12 months ending September 2026, Pams’ share of searches among butter brands in New Zealand peaked at 14.3% in October 2025 and was lowest at 8% in May 2026. - Across the 12 months ending September 2026, Pams fell from 3rd to 4th among butter brands in New Zealand. - Across the 12 months ending September 2026, Pams’ share of searches among canned fish brands in New Zealand decreased from 27.7% to 15.5%. - Across the 12 months ending September 2026, Pams’ share of searches among canned fish brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 15.5% in September 2026. - Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned fish brands in New Zealand. - Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand decreased from 20% to 16.6%. - Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand peaked at 21.1% in March 2026 and was lowest at 15.5% in May 2026. - Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand decreased from 39.9% to 26.3%. - Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand peaked at 44.1% in December 2025 and was lowest at 23.6% in May 2026. - Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned tuna brands in New Zealand. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches. - In September 2026, Ceres Organics gained share of searches among pasta and rice brands in New Zealand, from 29.1% to 33.8%. - In September 2026, San Remo gained share of searches among pasta and rice brands in New Zealand, from 7.4% to 8.6%. - In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%. - In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%. - In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%. ## How did search popularity change for New Zealand baking brands in September 2026? - In September 2026, Edmonds gained share of searches among baking brands in New Zealand, from 15.1% to 16.1%. - In September 2026, Chelsea gained share of searches among baking brands in New Zealand, from 49.5% to 50.2%. - In September 2026, Pams lost share of searches among baking brands in New Zealand, from 12.6% to 11.3%. - Estimated monthly branded searches for Betty Crocker in New Zealand rose 43.4% over 12 measured months, from 830 to 1.2K in September 2026. - Estimated monthly branded searches for Pettinice in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. - Estimated monthly branded searches for Champion Flour in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026. ## How did search popularity change for New Zealand butter brands in September 2026? - In September 2026, Olivani overtook Westgold to rank 2nd among butter brands in New Zealand, with 17% of the searches. - In September 2026, Tararua overtook Lurpak to rank 7th among butter brands in New Zealand, with 2.2% of the searches. - In September 2026, Westgold lost share of searches among butter brands in New Zealand, from 14.4% to 12.5%. - In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%. - In September 2026, Lewis Road Creamery lost share of searches among butter brands in New Zealand, from 41.3% to 40.5%. - In September 2026, Anchor lost share of searches among butter brands in New Zealand, from 10.5% to 10%. ## How did search popularity change for New Zealand canned fish brands in September 2026? - In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches. - In September 2026, Brunswick gained share of searches among canned fish brands in New Zealand, from 8% to 10.7%. - In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%. - In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%. - In September 2026, Pams lost share of searches among canned fish brands in New Zealand, from 22.6% to 15.5%. - Estimated monthly branded searches for Greenseas in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## How did search popularity change for New Zealand chicken breast brands in September 2026? - In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%. - In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%. - In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%. - In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%. - In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%. ## How did search popularity change for New Zealand canned tuna brands in September 2026? - In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches. - In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%. - In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%. - In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%. - In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand. - In September 2026, Sole Mare fell from 5th to 6th among canned tuna brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta and rice brands | 1.4K | 14.8% | 2 | | Nov 2025 | Pasta and rice brands | 1.1K | 12.2% | 3 | | Dec 2025 | Pasta and rice brands | 1.1K | 13.3% | 3 | | Jan 2026 | Pasta and rice brands | 1.1K | 11.4% | 3 | | Feb 2026 | Pasta and rice brands | 1K | 11.3% | 3 | | Mar 2026 | Pasta and rice brands | 1.4K | 12.5% | 3 | | Apr 2026 | Pasta and rice brands | 1.1K | 10.4% | 3 | | May 2026 | Pasta and rice brands | 1.1K | 8.6% | 4 | | Jun 2026 | Pasta and rice brands | 1K | 8.3% | 4 | | Jul 2026 | Pasta and rice brands | 910 | 7.6% | 5 | | Aug 2026 | Pasta and rice brands | 1.4K | 11.2% | 3 | | Sep 2026 | Pasta and rice brands | 1.1K | 10.1% | 4 | | Oct 2025 | Baking brands | 1.4K | 14.2% | 3 | | Nov 2025 | Baking brands | 1.1K | 12.7% | 3 | | Dec 2025 | Baking brands | 1.1K | 11.1% | 3 | | Jan 2026 | Baking brands | 1.1K | 11.6% | 3 | | Feb 2026 | Baking brands | 1K | 12.5% | 3 | | Mar 2026 | Baking brands | 1.4K | 13.5% | 3 | | Apr 2026 | Baking brands | 1.1K | 10.1% | 3 | | May 2026 | Baking brands | 1.1K | 9.6% | 4 | | Jun 2026 | Baking brands | 1K | 10.3% | 4 | | Jul 2026 | Baking brands | 910 | 9.3% | 4 | | Aug 2026 | Baking brands | 1.4K | 12.6% | 4 | | Sep 2026 | Baking brands | 1.1K | 11.3% | 4 | | Oct 2025 | Butter brands | 1.4K | 14.3% | 3 | | Nov 2025 | Butter brands | 1.1K | 13.4% | 3 | | Dec 2025 | Butter brands | 1.1K | 12.5% | 3 | | Jan 2026 | Butter brands | 1.1K | 13.3% | 3 | | Feb 2026 | Butter brands | 1K | 13.4% | 3 | | Mar 2026 | Butter brands | 1.4K | 13.8% | 3 | | Apr 2026 | Butter brands | 1.1K | 12% | 3 | | May 2026 | Butter brands | 1.1K | 8% | 5 | | Jun 2026 | Butter brands | 1K | 11.1% | 4 | | Jul 2026 | Butter brands | 910 | 9.4% | 5 | | Aug 2026 | Butter brands | 1.4K | 12.6% | 4 | | Sep 2026 | Butter brands | 1.1K | 11.5% | 4 | | Oct 2025 | Canned fish brands | 1.4K | 27.7% | 2 | | Nov 2025 | Canned fish brands | 1.1K | 25.6% | 2 | | Dec 2025 | Canned fish brands | 1.1K | 29.2% | 2 | | Jan 2026 | Canned fish brands | 1.1K | 23.3% | 2 | | Feb 2026 | Canned fish brands | 1K | 23% | 2 | | Mar 2026 | Canned fish brands | 1.4K | 25.3% | 2 | | Apr 2026 | Canned fish brands | 1.1K | 19.3% | 2 | | May 2026 | Canned fish brands | 1.1K | 16.1% | 2 | | Jun 2026 | Canned fish brands | 1K | 16.6% | 2 | | Jul 2026 | Canned fish brands | 910 | 15.7% | 2 | | Aug 2026 | Canned fish brands | 1.4K | 22.6% | 2 | | Sep 2026 | Canned fish brands | 1.1K | 15.5% | 3 | | Oct 2025 | Chicken breast brands | 1.4K | 20% | 3 | | Nov 2025 | Chicken breast brands | 1.1K | 17% | 3 | | Dec 2025 | Chicken breast brands | 1.1K | 19.1% | 3 | | Jan 2026 | Chicken breast brands | 1.1K | 18.6% | 3 | | Feb 2026 | Chicken breast brands | 1K | 18.1% | 3 | | Mar 2026 | Chicken breast brands | 1.4K | 21.1% | 3 | | Apr 2026 | Chicken breast brands | 1.1K | 18.4% | 3 | | May 2026 | Chicken breast brands | 1.1K | 15.5% | 3 | | Jun 2026 | Chicken breast brands | 1K | 18% | 3 | | Jul 2026 | Chicken breast brands | 910 | 15.9% | 3 | | Aug 2026 | Chicken breast brands | 1.4K | 20.3% | 3 | | Sep 2026 | Chicken breast brands | 1.1K | 16.6% | 3 | | Oct 2025 | Canned tuna brands | 1.4K | 39.9% | 2 | | Nov 2025 | Canned tuna brands | 1.1K | 39.1% | 2 | | Dec 2025 | Canned tuna brands | 1.1K | 44.1% | 1 | | Jan 2026 | Canned tuna brands | 1.1K | 38.7% | 2 | | Feb 2026 | Canned tuna brands | 1K | 37.5% | 2 | | Mar 2026 | Canned tuna brands | 1.4K | 39.8% | 2 | | Apr 2026 | Canned tuna brands | 1.1K | 30.1% | 2 | | May 2026 | Canned tuna brands | 1.1K | 23.6% | 2 | | Jun 2026 | Canned tuna brands | 1K | 25.3% | 2 | | Jul 2026 | Canned tuna brands | 910 | 24.3% | 2 | | Aug 2026 | Canned tuna brands | 1.4K | 37.1% | 2 | | Sep 2026 | Canned tuna brands | 1.1K | 26.3% | 3 | ## How are Pams’ branded searches counted? Brandwave collects information about searches that people make online using Pams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pams” - “pams products” ## Which pasta and rice brands compete with Pams? - [Ceres Organics](/demand/nz/brands/ceres-organics): Head-to-head: /demand/nz/compare/ceres-organics-vs-pams - [Barilla](/demand/nz/brands/barilla): Head-to-head: /demand/nz/compare/barilla-vs-pams - [Delmaine](/demand/nz/brands/delmaine): Head-to-head: /demand/nz/compare/delmaine-vs-pams - [San Remo](/demand/nz/brands/san-remo): Head-to-head: /demand/nz/compare/pams-vs-san-remo - [SunRice](/demand/nz/brands/sunrice): Head-to-head: /demand/nz/compare/pams-vs-sunrice - [Ben's Original](/demand/nz/brands/bens-original) - [Fortune](/demand/nz/brands/fortune) - [Diamond](/demand/nz/brands/diamond-pasta) - [King’s Choice](/demand/nz/brands/kings-choice) ## Who owns Pams? Pams is owned by Foodstuffs. Brandwave also tracks New World, Four Square, New World Clubcard and PAK’nSAVE, owned by the same company, in New Zealand. - [Foodstuffs](/demand/nz/companies/foodstuffs): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pams? Pams is owned by Foodstuffs. Brandwave also tracks New World, Four Square, New World Clubcard and PAK’nSAVE, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Pams: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pams This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.