---
title: "Pampers: search popularity and Share of Search in New Zealand"
description: "Pampers makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pampers"
publisher: "Brandwave"
---

# Pampers: search popularity and Share of Search in New Zealand

Pampers makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pampers
- **Owned by**: Procter & Gamble
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nappy brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nappy brands | 3 | 3.7% | 1.3K |

- [Nappy brands](/demand/nz/categories/nz-nappy-brands)

## How has branded search demand for Pampers changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pampers in New Zealand rose from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands in New Zealand decreased from 4.5% to 3.7%.
- Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands in New Zealand peaked at 6.2% in May 2026 and was lowest at 3.7% in August 2026.
- Across the 11 months ending August 2026, Pampers rose from 4th to 3rd among nappy brands in New Zealand.

## How did search popularity change for New Zealand nappy brands in August 2026?

- In August 2026, Huggies gained estimated Share of Search among nappy brands in New Zealand, from 80.6% to 82.8%.
- In August 2026, Babylove lost estimated Share of Search among nappy brands in New Zealand, from 3.7% to 1.8%.
- Pampers’ estimated Share of Search among nappy brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in August 2026.
- In August 2026, Treasures rose from 5th to 4th among nappy brands in New Zealand.
- Estimated monthly branded searches for Rascals in New Zealand rose 20.3% over 11 measured months, from 2.6K to 3.1K in August 2026.
- Estimated monthly branded searches for Ecoriginals in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nappy brands | 1.1K | 4.5% | 4 |
| Nov 2025 | Nappy brands | 1K | 4% | 4 |
| Dec 2025 | Nappy brands | 1.1K | 4.5% | 4 |
| Jan 2026 | Nappy brands | 1.1K | 4% | 3 |
| Feb 2026 | Nappy brands | 990 | 4.5% | 3 |
| Mar 2026 | Nappy brands | 1.3K | 4.4% | 3 |
| Apr 2026 | Nappy brands | 1.1K | 4.7% | 3 |
| May 2026 | Nappy brands | 1.6K | 6.2% | 3 |
| Jun 2026 | Nappy brands | 1.4K | 4.8% | 4 |
| Jul 2026 | Nappy brands | 1.2K | 3.7% | 4 |
| Aug 2026 | Nappy brands | 1.3K | 3.7% | 3 |
| Sep 2026 | Nappy brands | — | — | — |

## How is Pampers measured?

Brandwave collects information about searches that people make online using Pampers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pampers”
- “pampers com”
- “pampers diapers”
- “pampers nappies”
- “pampers near me”
- “pampers nz”
- “pampers online”
- “pampers pull ups”
- “pampers sensitive wipes”
- “pampers swaddlers diapers”
- “pampers swaddlers newborn”

## Which nappy brands compete with Pampers?

- [Huggies](/demand/nz/brands/huggies): Head-to-head: /demand/nz/compare/huggies-vs-pampers
- [Rascals](/demand/nz/brands/rascals): Head-to-head: /demand/nz/compare/pampers-vs-rascals
- [Treasures](/demand/nz/brands/treasures): Head-to-head: /demand/nz/compare/pampers-vs-treasures
- [Babylove](/demand/nz/brands/babylove): Head-to-head: /demand/nz/compare/babylove-vs-pampers
- [Ecoriginals](/demand/nz/brands/ecoriginals): Head-to-head: /demand/nz/compare/ecoriginals-vs-pampers

## Who owns Pampers?

Pampers is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Oral-B and Pantene, owned by the same company, in New Zealand.

- [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pampers?

Pampers is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Oral-B and Pantene, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Pampers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pampers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pampers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.