---
title: "Palo Alto Networks: search popularity and Share of Search in New Zealand"
description: "Palo Alto Networks is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/palo-alto-networks"
publisher: "Brandwave"
---

# Palo Alto Networks: search popularity and Share of Search in New Zealand

Palo Alto Networks is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Palo Alto Networks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cybersecurity vendors**: 16.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cybersecurity vendors | 3 | 16.3% | 600 |

- [Cybersecurity vendors](/demand/nz/categories/nz-cybersecurity-companies)

## How has branded search demand for Palo Alto Networks changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Palo Alto Networks in New Zealand rose from 300 to 600.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 7.8% to 16.3%.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 16.3% in August 2026 and was lowest at 7.7% in November 2025.
- Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among cybersecurity vendors in New Zealand.

## How did search popularity change for New Zealand cybersecurity vendors in August 2026?

- In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.
- In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
- In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
- In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.
- In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cybersecurity vendors | 300 | 7.8% | 4 |
| Nov 2025 | Cybersecurity vendors | 280 | 7.7% | 4 |
| Dec 2025 | Cybersecurity vendors | 230 | 8.6% | 4 |
| Jan 2026 | Cybersecurity vendors | 260 | 9.3% | 4 |
| Feb 2026 | Cybersecurity vendors | 340 | 10.2% | 4 |
| Mar 2026 | Cybersecurity vendors | 480 | 11.9% | 3 |
| Apr 2026 | Cybersecurity vendors | 440 | 14% | 4 |
| May 2026 | Cybersecurity vendors | 450 | 11.9% | 4 |
| Jun 2026 | Cybersecurity vendors | 380 | 9.3% | 4 |
| Jul 2026 | Cybersecurity vendors | 400 | 11.6% | 3 |
| Aug 2026 | Cybersecurity vendors | 600 | 16.3% | 3 |
| Sep 2026 | Cybersecurity vendors | — | — | — |

## How is Palo Alto Networks measured?

Brandwave collects information about searches that people make online using Palo Alto Networks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “palo alto networks”
- “palo alto networks cyber security”
- “palo alto networks cybersecurity”
- “palo alto networks endpoint protection”
- “palo alto networks firewall”
- “palo alto networks globalprotect”
- “palo alto networks near me”
- “palo alto networks new zealand”
- “palo alto networks nz”
- “palo alto networks security”
- “paloaltonetworks”
- “paloaltonetworks com”
- “paloaltonetworks firewall”

## Which cybersecurity vendors compete with Palo Alto Networks?

- [Fortinet](/demand/nz/brands/fortinet): Head-to-head: /demand/nz/compare/fortinet-vs-palo-alto-networks
- [CrowdStrike](/demand/nz/brands/crowdstrike): Head-to-head: /demand/nz/compare/crowdstrike-vs-palo-alto-networks
- [Sophos](/demand/nz/brands/sophos): Head-to-head: /demand/nz/compare/palo-alto-networks-vs-sophos
- [Darktrace](/demand/nz/brands/darktrace): Head-to-head: /demand/nz/compare/darktrace-vs-palo-alto-networks
- [Check Point](/demand/nz/brands/check-point): Head-to-head: /demand/nz/compare/check-point-vs-palo-alto-networks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Palo Alto Networks: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/palo-alto-networks

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/palo-alto-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.