---
title: "Palmolive: search popularity and Share of Search in New Zealand"
description: "Palmolive makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/palmolive"
publisher: "Brandwave"
---

# Palmolive: search popularity and Share of Search in New Zealand

Palmolive makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Palmolive
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among body wash and soap brands**: 14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body wash and soap brands | 3 | 14% | 3.2K |
| Dishwashing liquid brands | 1 | 55.4% | 3.2K |

- [Body wash and soap brands](/demand/nz/categories/nz-body-wash-and-soap-brands)
- [Dishwashing liquid brands](/demand/nz/categories/nz-dish-soap-brands)

## How has branded search demand for Palmolive changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Palmolive in New Zealand rose from 2.4K to 3.2K.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand increased from 12.9% to 14%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 14% in April 2026 and was lowest at 12% in February 2026.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 52.8% to 55.4%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 57.9% in December 2025 and was lowest at 52.5% in May 2026.

## How did search popularity change for New Zealand body wash and soap brands in August 2026?

- In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
- In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
- In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
- Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
- Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

## How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

- In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
- In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
- In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
- In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body wash and soap brands | 2.4K | 12.9% | 3 |
| Nov 2025 | Body wash and soap brands | 2.3K | 12.8% | 3 |
| Dec 2025 | Body wash and soap brands | 2.3K | 13.9% | 3 |
| Jan 2026 | Body wash and soap brands | 2.4K | 13.3% | 3 |
| Feb 2026 | Body wash and soap brands | 1.9K | 12% | 3 |
| Mar 2026 | Body wash and soap brands | 2.5K | 13.5% | 3 |
| Apr 2026 | Body wash and soap brands | 2.4K | 14% | 3 |
| May 2026 | Body wash and soap brands | 2.6K | 13.2% | 3 |
| Jun 2026 | Body wash and soap brands | 2.6K | 12.3% | 3 |
| Jul 2026 | Body wash and soap brands | 2.9K | 13.1% | 3 |
| Aug 2026 | Body wash and soap brands | 3.2K | 14% | 3 |
| Sep 2026 | Body wash and soap brands | — | — | — |
| Oct 2025 | Dishwashing liquid brands | 2.4K | 52.8% | 1 |
| Nov 2025 | Dishwashing liquid brands | 2.3K | 55.9% | 1 |
| Dec 2025 | Dishwashing liquid brands | 2.3K | 57.9% | 1 |
| Jan 2026 | Dishwashing liquid brands | 2.4K | 54.1% | 1 |
| Feb 2026 | Dishwashing liquid brands | 1.9K | 52.8% | 1 |
| Mar 2026 | Dishwashing liquid brands | 2.5K | 53.4% | 1 |
| Apr 2026 | Dishwashing liquid brands | 2.4K | 53% | 1 |
| May 2026 | Dishwashing liquid brands | 2.6K | 52.5% | 1 |
| Jun 2026 | Dishwashing liquid brands | 2.6K | 53.9% | 1 |
| Jul 2026 | Dishwashing liquid brands | 2.9K | 53.5% | 1 |
| Aug 2026 | Dishwashing liquid brands | 3.2K | 55.4% | 1 |
| Sep 2026 | Dishwashing liquid brands | — | — | — |

## How is Palmolive measured?

Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dishwashing liquid palmolive”
- “palmolive”
- “palmolive body wash”
- “palmolive dish soap”
- “palmolive hand wash”
- “palmolive near me”
- “palmolive nz”
- “palmolive shower gel”
- “palmolive soap”
- “palmolive washing up liquid”

## Which body wash and soap brands compete with Palmolive?

- [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-palmolive
- [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-palmolive
- [Lux](/demand/nz/brands/lux): Head-to-head: /demand/nz/compare/lux-vs-palmolive
- [Protex](/demand/nz/brands/protex): Head-to-head: /demand/nz/compare/palmolive-vs-protex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Palmolive: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/palmolive

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
