---
title: "Palate: search popularity and Share of Search in New Zealand"
description: "Palate is a restaurant in Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/palate"
publisher: "Brandwave"
---

# Palate: search popularity and Share of Search in New Zealand

Palate is a restaurant in Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Palate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hamilton destination restaurants**: 9.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamilton destination restaurants | 3 | 9.2% | 1K |

- [Hamilton destination restaurants](/demand/nz/categories/nz-hamilton-restaurants)

## How has branded search demand for Palate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Palate in New Zealand rose from 880 to 1K.
- Across the 11 months ending August 2026, Palate’s estimated Share of Search among hamilton destination restaurants in New Zealand increased from 8% to 9.2%.
- Across the 11 months ending August 2026, Palate’s estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 10.9% in January 2026 and was lowest at 7.2% in March 2026.

## How did search popularity change for New Zealand hamilton destination restaurants in August 2026?

- In August 2026, Palate gained estimated Share of Search among hamilton destination restaurants in New Zealand, from 8.4% to 9.2%.
- Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamilton destination restaurants | 880 | 8% | 3 |
| Nov 2025 | Hamilton destination restaurants | 880 | 7.4% | 3 |
| Dec 2025 | Hamilton destination restaurants | 1K | 8.6% | 3 |
| Jan 2026 | Hamilton destination restaurants | 1K | 10.9% | 3 |
| Feb 2026 | Hamilton destination restaurants | 1K | 8.7% | 3 |
| Mar 2026 | Hamilton destination restaurants | 880 | 7.2% | 3 |
| Apr 2026 | Hamilton destination restaurants | 880 | 9.2% | 3 |
| May 2026 | Hamilton destination restaurants | 880 | 8.3% | 3 |
| Jun 2026 | Hamilton destination restaurants | 880 | 9.6% | 3 |
| Jul 2026 | Hamilton destination restaurants | 880 | 8.4% | 3 |
| Aug 2026 | Hamilton destination restaurants | 1K | 9.2% | 3 |
| Sep 2026 | Hamilton destination restaurants | — | — | — |

## How is Palate measured?

Brandwave collects information about searches that people make online using Palate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “palate hamilton”
- “palate restaurant hamilton reservations”

## Which hamilton destination restaurants compete with Palate?

- [Gothenburg](/demand/nz/brands/gothenburg): Head-to-head: /demand/nz/compare/gothenburg-vs-palate
- [Mr Pickles](/demand/nz/brands/mr-pickles): Head-to-head: /demand/nz/compare/mr-pickles-vs-palate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Palate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/palate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/palate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.