--- title: "PAK’nSAVE branded search demand and Share of Search" description: "Discount warehouse-style supermarket brand." canonical: "https://gobrandwave.com/demand/nz/brands/paknsave" publisher: "Brandwave" --- # PAK’nSAVE branded search demand and Share of Search Discount warehouse-style supermarket brand. ## Key facts - **Brand**: PAK’nSAVE - **Owned by**: Foodstuffs - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among supermarkets**: 31.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supermarkets | 2 | 31.7% | 561K | ## How has branded search demand for PAK’nSAVE changed in New Zealand? - Across the 12 months ending August 2026, estimated monthly branded searches for PAK’nSAVE in New Zealand held steady, from 541K to 561K. - Across the 12 months ending August 2026, PAK’nSAVE’s estimated Share of Search among supermarkets in New Zealand decreased from 32.8% to 31.7%. - Across the 12 months ending August 2026, PAK’nSAVE’s estimated Share of Search among supermarkets in New Zealand peaked at 35.7% in October 2025 and was lowest at 30.9% in February 2026. ## What changed among supermarkets in New Zealand? - In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 33.9% to 37%. - In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 33.2% to 31.7%. - In August 2026, New World lost estimated Share of Search among supermarkets in New Zealand, from 22% to 21%. - Estimated monthly branded searches for FreshChoice in New Zealand rose 22.2% over 12 measured months, from 49.8K to 60.9K in August 2026. - Estimated monthly branded searches for Four Square in New Zealand fell 18.5% over 12 measured months, from 22.6K to 18.4K in August 2026. - Estimated monthly branded searches for Night 'n Day in New Zealand fell 18.2% over 12 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Sep 2025 | Supermarkets | 541K | 32.8% | 2 | | Oct 2025 | Supermarkets | 660K | 35.7% | 1 | | Nov 2025 | Supermarkets | 660K | 33.6% | 2 | | Dec 2025 | Supermarkets | 808K | 32.6% | 2 | | Jan 2026 | Supermarkets | 660K | 33.7% | 2 | | Feb 2026 | Supermarkets | 541K | 30.9% | 2 | | Mar 2026 | Supermarkets | 660K | 32.8% | 2 | | Apr 2026 | Supermarkets | 660K | 33.4% | 2 | | May 2026 | Supermarkets | 560K | 32.3% | 2 | | Jun 2026 | Supermarkets | 560K | 34.8% | 2 | | Jul 2026 | Supermarkets | 560K | 33.2% | 2 | | Aug 2026 | Supermarkets | 561K | 31.7% | 2 | ## How is PAK’nSAVE measured? Brandwave collects information about searches that people make online using PAK’nSAVE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pak n save” - “pak n save groceries” - “pak n save supermarket” - “paknsave” ## Who competes with PAK’nSAVE? - [Woolworths](/demand/nz/brands/woolworths-nz): Head-to-head: /demand/nz/compare/paknsave-vs-woolworths-nz - [New World](/demand/nz/brands/new-world): Head-to-head: /demand/nz/compare/new-world-vs-paknsave - [Costco](/demand/nz/brands/costco): Head-to-head: /demand/nz/compare/costco-vs-paknsave - [FreshChoice](/demand/nz/brands/freshchoice): Head-to-head: /demand/nz/compare/freshchoice-vs-paknsave - [Four Square](/demand/nz/brands/four-square) - [Night 'n Day](/demand/nz/brands/night-n-day) - [SuperValue](/demand/nz/brands/supervalue) ## Who owns PAK’nSAVE? PAK’nSAVE is owned by Foodstuffs. Brandwave also tracks New World and Four Square, owned by the same company, in New Zealand. - [Foodstuffs](/demand/nz/companies/foodstuffs): Owns 3 tracked brands. ## How is branded search demand measured? ### Who owns PAK’nSAVE? PAK’nSAVE is owned by Foodstuffs. Brandwave also tracks New World and Four Square, owned by the same company, in New Zealand. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What do geography and language mean? Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country. Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country. Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching. Global and country estimates may overlap, so do not add them together. ### What exactly is being compared? We estimate branded-search demand in New Zealand for PAK’nSAVE and its competitors using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "PAK’nSAVE branded search demand and Share of Search". https://gobrandwave.com/demand/nz/brands/paknsave This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paknsave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.