---
title: "#paid: search popularity and Share of Search in New Zealand"
description: "#paid is an influencer marketing platform used by New Zealand brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/paid"
publisher: "Brandwave"
---

# #paid: search popularity and Share of Search in New Zealand

#paid is an influencer marketing platform used by New Zealand brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: #paid
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among influencer marketing platforms**: 58.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Influencer marketing platforms | 1 | 58.2% | 820 |

- [Influencer marketing platforms](/demand/nz/categories/nz-influencer-marketing-platforms)

## How has branded search demand for #paid changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for #paid in New Zealand held steady, from 850 to 820.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 70.2% to 58.2%.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 73% in November 2025 and was lowest at 52.2% in July 2026.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.
- In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.
- In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.
- In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
- Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Influencer marketing platforms | 850 | 70.2% | 1 |
| Nov 2025 | Influencer marketing platforms | 840 | 73% | 1 |
| Dec 2025 | Influencer marketing platforms | 810 | 63.8% | 1 |
| Jan 2026 | Influencer marketing platforms | 880 | 69.8% | 1 |
| Feb 2026 | Influencer marketing platforms | 850 | 69.7% | 1 |
| Mar 2026 | Influencer marketing platforms | 840 | 68.3% | 1 |
| Apr 2026 | Influencer marketing platforms | 690 | 68.3% | 1 |
| May 2026 | Influencer marketing platforms | 830 | 61.5% | 1 |
| Jun 2026 | Influencer marketing platforms | 790 | 53.7% | 1 |
| Jul 2026 | Influencer marketing platforms | 700 | 52.2% | 1 |
| Aug 2026 | Influencer marketing platforms | 820 | 58.2% | 1 |
| Sep 2026 | Influencer marketing platforms | — | — | — |

## How is #paid measured?

Brandwave collects information about searches that people make online using #paid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hashtag paid”
- “hashtagpaid com”
- “paid”
- “paid creators”
- “paid in advance”
- “paid in arrears”
- “paid influencer marketing”
- “paid influencers”
- “paid near me”
- “paid online”

## Which influencer marketing platforms compete with #paid?

- [TRIBE](/demand/nz/brands/tribe): Head-to-head: /demand/nz/compare/paid-vs-tribe
- [Modash](/demand/nz/brands/modash): Head-to-head: /demand/nz/compare/modash-vs-paid
- [Upfluence](/demand/nz/brands/upfluence): Head-to-head: /demand/nz/compare/paid-vs-upfluence
- [GRIN](/demand/nz/brands/grin): Head-to-head: /demand/nz/compare/grin-vs-paid
- [Aspire](/demand/nz/brands/aspire): Head-to-head: /demand/nz/compare/aspire-vs-paid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "#paid: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/paid

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.