---
title: "Paddle: search popularity and Share of Search in New Zealand"
description: "Paddle is subscription billing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/paddle"
publisher: "Brandwave"
---

# Paddle: search popularity and Share of Search in New Zealand

Paddle is subscription billing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Paddle
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among subscription billing software**: 8.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Subscription billing software | 3 | 8.3% | 20 |

- [Subscription billing software](/demand/nz/categories/nz-subscription-billing-software)

## How has branded search demand for Paddle changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Paddle in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand increased from 6.9% to 8.3%.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand peaked at 16.7% in June 2026 and was lowest at 6.9% in October 2025.

## How did search popularity change for New Zealand subscription billing software in August 2026?

- In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.
- In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%.
- In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
- In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
- In August 2026, Seal Subscriptions lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Subscription billing software | 20 | 6.9% | 3 |
| Nov 2025 | Subscription billing software | 20 | 7.7% | 3 |
| Dec 2025 | Subscription billing software | 40 | 16% | 3 |
| Jan 2026 | Subscription billing software | 40 | 12.9% | 3 |
| Feb 2026 | Subscription billing software | 40 | 12.9% | 3 |
| Mar 2026 | Subscription billing software | 30 | 9.4% | 3 |
| Apr 2026 | Subscription billing software | 40 | 14.3% | 2 |
| May 2026 | Subscription billing software | 40 | 14.3% | 3 |
| Jun 2026 | Subscription billing software | 40 | 16.7% | 2 |
| Jul 2026 | Subscription billing software | 20 | 10% | 3 |
| Aug 2026 | Subscription billing software | 20 | 8.3% | 3 |
| Sep 2026 | Subscription billing software | — | — | — |

## How is Paddle measured?

Brandwave collects information about searches that people make online using Paddle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paddle billing”
- “paddle payments”
- “paddle subscriptions”

## Which subscription billing software compete with Paddle?

- [Chargebee](/demand/nz/brands/chargebee): Head-to-head: /demand/nz/compare/chargebee-vs-paddle
- [Recharge](/demand/nz/brands/recharge): Head-to-head: /demand/nz/compare/paddle-vs-recharge
- [Recurly](/demand/nz/brands/recurly): Head-to-head: /demand/nz/compare/paddle-vs-recurly
- [Seal Subscriptions](/demand/nz/brands/seal-subscriptions): Head-to-head: /demand/nz/compare/paddle-vs-seal-subscriptions

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Paddle: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/paddle

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paddle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.