--- title: "PacLabel: search popularity in New Zealand" description: "A New Zealand label printer and supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/paclabel" publisher: "Brandwave" --- # PacLabel: search popularity in New Zealand A New Zealand label printer and supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PacLabel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among barcode labels brands**: 14.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Barcode labels brands | 4 | 14.1% | 320 | - [Barcode labels brands](/demand/nz/categories/nz-barcode-labels-brands) ## Top barcode labels brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PacLabel appeared in all five answers. PacLabel is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zebra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PacLabel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avery | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DYMO | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about barcode labels brands - Asked ChatGPT "Which barcode labels brand should I buy in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel - Asked ChatGPT "What are the best barcode labels brands in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel - Asked ChatGPT "What's the best barcode labels brand in New Zealand for retail labelling?": 1. Avery, 2. Zebra, 3. PacLabel - Searched Google, AI Overview "barcode labels nz": 1. PacLabel, 2. Zebra, 3. Brother - Searched Google, AI Overview "thermal labels nz": 1. PacLabel, 2. Zebra Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for PacLabel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PacLabel in New Zealand rose from 210 to 320. - Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand increased from 9.3% to 14.1%. - Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand peaked at 14.1% in September 2026 and was lowest at 7.1% in January 2026. ## How did search popularity change for New Zealand barcode labels brands in September 2026? - In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%. - In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%. - In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%. - In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%. - Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barcode labels brands | 210 | 9.3% | 4 | | Nov 2025 | Barcode labels brands | 260 | 10.8% | 4 | | Dec 2025 | Barcode labels brands | 210 | 10.4% | 4 | | Jan 2026 | Barcode labels brands | 170 | 7.1% | 4 | | Feb 2026 | Barcode labels brands | 210 | 8.9% | 4 | | Mar 2026 | Barcode labels brands | 260 | 10.4% | 4 | | Apr 2026 | Barcode labels brands | 210 | 10.2% | 4 | | May 2026 | Barcode labels brands | 170 | 7.9% | 4 | | Jun 2026 | Barcode labels brands | 260 | 11.1% | 4 | | Jul 2026 | Barcode labels brands | 260 | 12.3% | 4 | | Aug 2026 | Barcode labels brands | 260 | 11.2% | 4 | | Sep 2026 | Barcode labels brands | 320 | 14.1% | 4 | ## How are PacLabel’s branded searches counted? Brandwave collects information about searches that people make online using PacLabel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paclabel” ## Which barcode labels brands compete with PacLabel? - [Avery](/demand/nz/brands/avery): Head-to-head: /demand/nz/compare/avery-vs-paclabel - [DYMO](/demand/nz/brands/dymo): Head-to-head: /demand/nz/compare/dymo-vs-paclabel - [Brother](/demand/nz/brands/brother): Head-to-head: /demand/nz/compare/brother-vs-paclabel - [Zebra](/demand/nz/brands/zebra): Head-to-head: /demand/nz/compare/paclabel-vs-zebra ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PacLabel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/paclabel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paclabel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.