--- title: "P&O Cruises: search popularity and Share of Search in New Zealand" description: "P&O Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/p-and-o-cruises" publisher: "Brandwave" --- # P&O Cruises: search popularity and Share of Search in New Zealand P&O Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: P&O Cruises - **Owned by**: Carnival Corporation - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cruise lines**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 8 | 3.1% | 1.7K | - [Cruise lines](/demand/nz/categories/nz-cruise-lines) ## How has branded search demand for P&O Cruises changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for P&O Cruises in New Zealand fell from 3K to 1.7K. - Across the 11 months ending August 2026, P&O Cruises’ estimated Share of Search among cruise lines in New Zealand decreased from 5.3% to 3.1%. - Across the 11 months ending August 2026, P&O Cruises fell from 7th to 8th among cruise lines in New Zealand. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%. - In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 3K | 5.3% | 7 | | Nov 2025 | Cruise lines | 2.7K | 4.4% | 8 | | Dec 2025 | Cruise lines | 3K | 4.9% | 7 | | Jan 2026 | Cruise lines | 3.9K | 4.5% | 8 | | Feb 2026 | Cruise lines | 2.7K | 3.2% | 8 | | Mar 2026 | Cruise lines | 2.2K | 3.2% | 8 | | Apr 2026 | Cruise lines | 1.9K | 3.5% | 8 | | May 2026 | Cruise lines | 1.7K | 3.2% | 8 | | Jun 2026 | Cruise lines | 1.7K | 3.2% | 8 | | Jul 2026 | Cruise lines | 1.8K | 3.1% | 8 | | Aug 2026 | Cruise lines | 1.7K | 3.1% | 8 | | Sep 2026 | Cruise lines | — | — | — | ## How is P&O Cruises measured? Brandwave collects information about searches that people make online using P&O Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “p and o cruises” - “p and o cruises nz” - “p&o cruise” - “p&o cruise deals” - “p&o cruise nz” - “p&o cruise ships” - “p&o cruises au” - “p&o cruises near me” - “p&o cruises new zealand” - “po cruises” - “po cruises cruises” - “pocruises com au” ## Which cruise lines compete with P&O Cruises? - [Princess Cruises](/demand/nz/brands/princess-cruises) - [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line) - [Royal Caribbean](/demand/nz/brands/royal-caribbean) - [Celebrity Cruises](/demand/nz/brands/celebrity-cruises) - [Viking](/demand/nz/brands/viking): Head-to-head: /demand/nz/compare/p-and-o-cruises-vs-viking - [Norwegian Cruise Line](/demand/nz/brands/norwegian-cruise-line): Head-to-head: /demand/nz/compare/norwegian-cruise-line-vs-p-and-o-cruises - [Holland America Line](/demand/nz/brands/holland-america-line): Head-to-head: /demand/nz/compare/holland-america-line-vs-p-and-o-cruises - [MSC Cruises](/demand/nz/brands/msc-cruises): Head-to-head: /demand/nz/compare/msc-cruises-vs-p-and-o-cruises - [Cunard](/demand/nz/brands/cunard): Head-to-head: /demand/nz/compare/cunard-vs-p-and-o-cruises ## Who owns P&O Cruises? P&O Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, Holland America Line and Princess Cruises, owned by the same company, in New Zealand. - [Carnival Corporation](/demand/nz/companies/carnival-corporation): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns P&O Cruises? P&O Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, Holland America Line and Princess Cruises, owned by the same company, in New Zealand. ## Cite this page Brandwave. "P&O Cruises: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/p-and-o-cruises This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/p-and-o-cruises. 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