---
title: "OZtrail: search popularity and Share of Search in New Zealand"
description: "OZtrail makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oztrail"
publisher: "Brandwave"
---

# OZtrail: search popularity and Share of Search in New Zealand

OZtrail makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OZtrail
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among camping gear brands**: 21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Camping gear brands | 3 | 21% | 2.1K |

- [Camping gear brands](/demand/nz/categories/nz-camping-gear-brands)

## How has branded search demand for OZtrail changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OZtrail in New Zealand fell from 3.9K to 2.1K.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand increased from 16.7% to 21%.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand peaked at 21% in August 2026 and was lowest at 15.7% in April 2026.

## How did search popularity change for New Zealand camping gear brands in August 2026?

- In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.
- In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.
- Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.
- Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.
- Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Camping gear brands | 3.9K | 16.7% | 3 |
| Nov 2025 | Camping gear brands | 5.7K | 18.3% | 3 |
| Dec 2025 | Camping gear brands | 8.4K | 18.8% | 3 |
| Jan 2026 | Camping gear brands | 7.9K | 16.2% | 3 |
| Feb 2026 | Camping gear brands | 3.5K | 18.6% | 3 |
| Mar 2026 | Camping gear brands | 2.3K | 18.1% | 3 |
| Apr 2026 | Camping gear brands | 1.5K | 15.7% | 3 |
| May 2026 | Camping gear brands | 1.1K | 16.6% | 3 |
| Jun 2026 | Camping gear brands | 1.1K | 18.4% | 3 |
| Jul 2026 | Camping gear brands | 1.3K | 17.9% | 3 |
| Aug 2026 | Camping gear brands | 2.1K | 21% | 3 |
| Sep 2026 | Camping gear brands | — | — | — |

## How is OZtrail measured?

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oztrail”
- “oztrail 10 person tent”
- “oztrail 4 person tent”
- “oztrail anywhere bed queen”
- “oztrail blackout tent”
- “oztrail camping”
- “oztrail com au”
- “oztrail fast frame”
- “oztrail fast frame 10p”
- “oztrail fast frame 4 person tent”
- “oztrail fast frame 6p”
- “oztrail fatmat”
- “oztrail fatmat 1500”
- “oztrail gazebo”
- “oztrail hiker fly”
- “oztrail near me”
- “oztrail nz”
- “oztrail online”
- “oztrail popup tent”
- “oztrail queen stretcher”
- “oztrail stretcher”
- “oztrail stretcher tent”
- “oztrail swag”
- “oztrail tasman 4v”
- “oztrail tent”
- “oztrail tent 6 person”
- “oztrail tents nz”

## Which camping gear brands compete with OZtrail?

- [Zempire](/demand/nz/brands/zempire): Head-to-head: /demand/nz/compare/oztrail-vs-zempire
- [Kiwi Camping](/demand/nz/brands/kiwi-camping): Head-to-head: /demand/nz/compare/kiwi-camping-vs-oztrail
- [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-oztrail
- [Black Wolf](/demand/nz/brands/black-wolf): Head-to-head: /demand/nz/compare/black-wolf-vs-oztrail
- [Companion](/demand/nz/brands/companion): Head-to-head: /demand/nz/compare/companion-vs-oztrail

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OZtrail: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oztrail

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oztrail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.