---
title: "Oyster Bay: search popularity and Share of Search in New Zealand"
description: "Oyster Bay is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oyster-bay"
publisher: "Brandwave"
---

# Oyster Bay: search popularity and Share of Search in New Zealand

Oyster Bay is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oyster Bay
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wine brands**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wine brands | 7 | 4% | 1.2K |

- [Wine brands](/demand/nz/categories/nz-wine-brands)

## How has branded search demand for Oyster Bay changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oyster Bay in New Zealand held steady, from 1.3K to 1.2K.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand increased from 3.4% to 4%.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
- In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
- In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.
- In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
- Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
- In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wine brands | 1.3K | 3.4% | 6 |
| Nov 2025 | Wine brands | 1.4K | 3.2% | 6 |
| Dec 2025 | Wine brands | 2.5K | 4.1% | 6 |
| Jan 2026 | Wine brands | 1.5K | 2.8% | 6 |
| Feb 2026 | Wine brands | 1.5K | 3% | 6 |
| Mar 2026 | Wine brands | 1.5K | 3% | 6 |
| Apr 2026 | Wine brands | 1.4K | 3.6% | 6 |
| May 2026 | Wine brands | 1.4K | 4% | 6 |
| Jun 2026 | Wine brands | 1.1K | 3.8% | 6 |
| Jul 2026 | Wine brands | 1.3K | 4.4% | 6 |
| Aug 2026 | Wine brands | 1.2K | 4% | 7 |
| Sep 2026 | Wine brands | — | — | — |

## How is Oyster Bay measured?

Brandwave collects information about searches that people make online using Oyster Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oyster bay pinot noir”
- “oyster bay rose wine”
- “oyster bay sauvignon blanc”
- “oyster bay sparkling wine”
- “oyster bay wine”

## Which wine brands compete with Oyster Bay?

- [Cloudy Bay](/demand/nz/brands/cloudy-bay)
- [Church Road](/demand/nz/brands/church-road)
- [Matua](/demand/nz/brands/matua)
- [Saint Clair](/demand/nz/brands/saint-clair): Head-to-head: /demand/nz/compare/oyster-bay-vs-saint-clair
- [Villa Maria](/demand/nz/brands/villa-maria): Head-to-head: /demand/nz/compare/oyster-bay-vs-villa-maria
- [Stoneleigh](/demand/nz/brands/stoneleigh): Head-to-head: /demand/nz/compare/oyster-bay-vs-stoneleigh
- [Yealands](/demand/nz/brands/yealands): Head-to-head: /demand/nz/compare/oyster-bay-vs-yealands
- [Kim Crawford](/demand/nz/brands/kim-crawford): Head-to-head: /demand/nz/compare/kim-crawford-vs-oyster-bay
- [Mud House](/demand/nz/brands/mud-house)
- [Giesen](/demand/nz/brands/giesen)
- [Brancott Estate](/demand/nz/brands/brancott-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oyster Bay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oyster-bay

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oyster-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.