---
title: "Oxo: search popularity and Share of Search in New Zealand"
description: "Oxo makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oxo"
publisher: "Brandwave"
---

# Oxo: search popularity and Share of Search in New Zealand

Oxo makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oxo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among soup and stock brands**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soup and stock brands | 4 | 4.8% | 480 |

- [Soup and stock brands](/demand/nz/categories/nz-soup-and-stock-brands)

## How has branded search demand for Oxo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oxo in New Zealand rose from 330 to 480.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.4% in November 2025.

## How did search popularity change for New Zealand soup and stock brands in August 2026?

- In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
- In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
- Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soup and stock brands | 330 | 4% | 4 |
| Nov 2025 | Soup and stock brands | 280 | 3.4% | 4 |
| Dec 2025 | Soup and stock brands | 250 | 3.4% | 4 |
| Jan 2026 | Soup and stock brands | 370 | 4.6% | 4 |
| Feb 2026 | Soup and stock brands | 310 | 4.1% | 4 |
| Mar 2026 | Soup and stock brands | 390 | 4.6% | 4 |
| Apr 2026 | Soup and stock brands | 410 | 4.9% | 4 |
| May 2026 | Soup and stock brands | 480 | 5.1% | 4 |
| Jun 2026 | Soup and stock brands | 420 | 4.5% | 4 |
| Jul 2026 | Soup and stock brands | 410 | 4.4% | 4 |
| Aug 2026 | Soup and stock brands | 480 | 4.8% | 4 |
| Sep 2026 | Soup and stock brands | — | — | — |

## How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chicken oxo cubes”
- “lamb oxo cubes”
- “oxo cubes”
- “oxo soup”
- “oxo soup cubes”

## Which soup and stock brands compete with Oxo?

- [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/maggi-vs-oxo
- [Campbell's](/demand/nz/brands/campbells): Head-to-head: /demand/nz/compare/campbells-vs-oxo
- [Continental](/demand/nz/brands/continental): Head-to-head: /demand/nz/compare/continental-vs-oxo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oxo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oxo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.