--- title: "OXO Stock: search popularity in New Zealand" description: "A British brand of stock cubes and gravy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oxo-stock" publisher: "Brandwave" --- # OXO Stock: search popularity in New Zealand A British brand of stock cubes and gravy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OXO Stock - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among soup and stock brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup and stock brands | 4 | 4.7% | 370 | - [Soup and stock brands](/demand/nz/categories/nz-soup-and-stock-brands) ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO Stock did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maggi | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Wattie's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Continental | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | The Little Bone Broth Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | OXO Stock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy in New Zealand?": 1. Campbell's, 2. The Little Bone Broth Company, 3. Wattie's - Asked ChatGPT "What are the best soup and stock brands in New Zealand?": 1. Wattie's, 2. Campbell's, 3. The Little Bone Broth Company, 4. Continental - Asked ChatGPT "What's the best soup or stock brand in New Zealand for everyday cooking?": 1. Campbell's, 2. Continental - Searched Google, AI Overview "soup brands nz": 1. Campbell's, 2. Maggi, 3. Continental - Searched Google, AI Overview "stock brands nz": 1. Maggi, 2. Wattie's Not named in any answer: OXO Stock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for OXO Stock changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OXO Stock in New Zealand rose from 330 to 370. - Across the 12 months ending September 2026, OXO Stock’s share of searches among soup and stock brands in New Zealand increased from 3.9% to 4.7%. - Across the 12 months ending September 2026, OXO Stock’s share of searches among soup and stock brands in New Zealand peaked at 5.1% in August 2026 and was lowest at 1.3% in March 2026. ## How did search popularity change for New Zealand soup and stock brands in September 2026? - In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%. - In September 2026, Campbell's gained share of searches among soup and stock brands in New Zealand, from 14.5% to 15.7%. - In September 2026, Wattie's lost share of searches among soup and stock brands in New Zealand, from 42.4% to 39.2%. - The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.4% in September 2026. - Estimated monthly branded searches for Continental in New Zealand rose 133.3% over 12 measured months, from 90 to 210 in September 2026. - Estimated monthly branded searches for OXO Stock in New Zealand rose 12.1% over 12 measured months, from 330 to 370 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup and stock brands | 330 | 3.9% | 4 | | Nov 2025 | Soup and stock brands | 280 | 2.9% | 4 | | Dec 2025 | Soup and stock brands | 250 | 3.9% | 4 | | Jan 2026 | Soup and stock brands | 370 | 4.7% | 4 | | Feb 2026 | Soup and stock brands | 310 | 4.2% | 4 | | Mar 2026 | Soup and stock brands | 390 | 1.3% | 4 | | Apr 2026 | Soup and stock brands | 410 | 4.6% | 4 | | May 2026 | Soup and stock brands | 480 | 4.6% | 4 | | Jun 2026 | Soup and stock brands | 420 | 5% | 4 | | Jul 2026 | Soup and stock brands | 410 | 4.9% | 4 | | Aug 2026 | Soup and stock brands | 480 | 5.1% | 4 | | Sep 2026 | Soup and stock brands | 370 | 4.7% | 4 | ## How are OXO Stock’s branded searches counted? Brandwave collects information about searches that people make online using OXO Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “chicken oxo cubes” - “lamb oxo cubes” - “oxo cubes” - “oxo soup” - “oxo soup cubes” ## Which soup and stock brands compete with OXO Stock? - [Wattie's](/demand/nz/brands/watties): Head-to-head: /demand/nz/compare/oxo-stock-vs-watties - [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/maggi-vs-oxo-stock - [Campbell's](/demand/nz/brands/campbells): Head-to-head: /demand/nz/compare/campbells-vs-oxo-stock - [Continental](/demand/nz/brands/continental-foods): Head-to-head: /demand/nz/compare/continental-foods-vs-oxo-stock - [The Little Bone Broth Company](/demand/nz/brands/the-little-bone-broth-company): Head-to-head: /demand/nz/compare/oxo-stock-vs-the-little-bone-broth-company ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OXO Stock: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/oxo-stock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oxo-stock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.