--- title: "Oxford Products: search popularity in New Zealand" description: "Oxford Products makes motorcycle accessories and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oxford-products" publisher: "Brandwave" --- # Oxford Products: search popularity in New Zealand Oxford Products makes motorcycle accessories and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oxford Products - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among motorcycle gear brands**: 0.53% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorcycle gear brands | 8 | 0.53% | 30 | - [Motorcycle gear brands](/demand/nz/categories/nz-motorcycle-gear-brands) ## Top motorcycle gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oxford Products was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Oxford Products is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alpinestars | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | REV'IT! | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dainese | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | RST | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Oxford Products | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Shoei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Arai | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | HJC | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about motorcycle gear brands - Asked ChatGPT "Which motorcycle gear brand should I buy in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. RST, 4. Dainese, 5. Oxford Products - Asked ChatGPT "What are the best motorcycle gear brands in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. Dainese, 4. RST, 5. Oxford Products, 6. Shoei, 7. Arai, 8. HJC - Asked ChatGPT "What's the best motorcycle gear brand in New Zealand for safe road riding?": 1. REV'IT!, 2. Alpinestars, 3. Dainese, 4. RST - Searched Google, AI Overview "motorcycle jacket nz": 1. Dainese, 2. Alpinestars, 3. RST, 4. REV'IT! Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Oxford Products changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oxford Products in New Zealand held steady at 30. - Across the 12 months ending September 2026, Oxford Products’ share of searches among motorcycle gear brands in New Zealand held steady at 0.53%. ## How did search popularity change for New Zealand motorcycle gear brands in September 2026? - In September 2026, Dainese overtook REV'IT! to rank 3rd among motorcycle gear brands in New Zealand, with 6.9% of the searches. - In September 2026, Shoei lost share of searches among motorcycle gear brands in New Zealand, from 20.6% to 19%. - In September 2026, RST lost share of searches among motorcycle gear brands in New Zealand, from 2.2% to 1.6%. - Alpinestars’ share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 51.9% to 54.1% in September 2026. - REV'IT!’s share of searches among motorcycle gear brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.5% in September 2026. - Estimated monthly branded searches for Arai in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorcycle gear brands | 30 | 0.53% | 8 | | Nov 2025 | Motorcycle gear brands | 30 | 0.51% | 8 | | Dec 2025 | Motorcycle gear brands | 30 | 0.58% | 8 | | Jan 2026 | Motorcycle gear brands | 30 | 0.54% | 8 | | Feb 2026 | Motorcycle gear brands | 30 | 0.56% | 8 | | Mar 2026 | Motorcycle gear brands | 40 | 0.68% | 8 | | Apr 2026 | Motorcycle gear brands | 30 | 0.54% | 8 | | May 2026 | Motorcycle gear brands | 30 | 0.49% | 8 | | Jun 2026 | Motorcycle gear brands | 20 | 0.35% | 8 | | Jul 2026 | Motorcycle gear brands | 30 | 0.54% | 8 | | Aug 2026 | Motorcycle gear brands | 40 | 0.67% | 8 | | Sep 2026 | Motorcycle gear brands | 30 | 0.53% | 8 | ## How are Oxford Products’ branded searches counted? Brandwave collects information about searches that people make online using Oxford Products’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oxford motorcycle” - “oxford products” ## Which motorcycle gear brands compete with Oxford Products? - [Alpinestars](/demand/nz/brands/alpinestars) - [Shoei](/demand/nz/brands/shoei) - [Dainese](/demand/nz/brands/dainese): Head-to-head: /demand/nz/compare/dainese-vs-oxford-products - [REV'IT!](/demand/nz/brands/revit-nz): Head-to-head: /demand/nz/compare/oxford-products-vs-revit-nz - [Arai](/demand/nz/brands/arai): Head-to-head: /demand/nz/compare/arai-vs-oxford-products - [HJC](/demand/nz/brands/hjc): Head-to-head: /demand/nz/compare/hjc-vs-oxford-products - [RST](/demand/nz/brands/rst-moto): Head-to-head: /demand/nz/compare/oxford-products-vs-rst-moto ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oxford Products: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/oxford-products This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oxford-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.