--- title: "OX Tools: search popularity in New Zealand" description: "A maker of hand tools for builders and trades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ox-tools" publisher: "Brandwave" --- # OX Tools: search popularity in New Zealand A maker of hand tools for builders and trades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OX Tools - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among chalk box brands**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chalk box brands | 3 | 4.3% | 390 | - [Chalk box brands](/demand/nz/categories/nz-chalk-box-brands) ## Top chalk box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OX Tools was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OX Tools is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tajima | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | OX Tools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chalk box brands - Asked ChatGPT "Which chalk box brand should I buy in New Zealand?": 1. Tajima, 2. DeWalt - Asked ChatGPT "What are the best chalk box brands in New Zealand?": 1. Tajima, 2. OX Tools, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best chalk box brand in New Zealand for layout and marking work?": 1. Tajima, 2. Milwaukee, 3. OX Tools - Searched Google, AI Overview "best chalk box": 1. Tajima - Searched Google, AI Overview "construction chalk box": named none of the brands we track Not named in any answer: Irwin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for OX Tools changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OX Tools in New Zealand rose from 320 to 390. - Across the 12 months ending September 2026, OX Tools’ share of searches among chalk box brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.9% in December 2025. ## How did search popularity change for New Zealand chalk box brands in September 2026? - In September 2026, DeWalt gained share of searches among chalk box brands in New Zealand, from 54.8% to 60%. - In September 2026, OX Tools gained share of searches among chalk box brands in New Zealand, from 3.2% to 4.3%. - In September 2026, Milwaukee lost share of searches among chalk box brands in New Zealand, from 37.5% to 32.3%. - In September 2026, Irwin lost share of searches among chalk box brands in New Zealand, from 2.8% to 1.9%. - Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chalk box brands | 320 | 4.4% | 3 | | Nov 2025 | Chalk box brands | 320 | 3.4% | 3 | | Dec 2025 | Chalk box brands | 210 | 2.9% | 3 | | Jan 2026 | Chalk box brands | 260 | 3.8% | 3 | | Feb 2026 | Chalk box brands | 260 | 3.5% | 3 | | Mar 2026 | Chalk box brands | 320 | 4.1% | 3 | | Apr 2026 | Chalk box brands | 260 | 3.6% | 3 | | May 2026 | Chalk box brands | 320 | 3.9% | 3 | | Jun 2026 | Chalk box brands | 320 | 3.5% | 3 | | Jul 2026 | Chalk box brands | 320 | 4% | 3 | | Aug 2026 | Chalk box brands | 320 | 3.2% | 3 | | Sep 2026 | Chalk box brands | 390 | 4.3% | 3 | ## How are OX Tools’ branded searches counted? Brandwave collects information about searches that people make online using OX Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ox tools” ## Which chalk box brands compete with OX Tools? - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-ox-tools - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-ox-tools - [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/irwin-vs-ox-tools - [Tajima](/demand/nz/brands/tajima): Head-to-head: /demand/nz/compare/ox-tools-vs-tajima ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OX Tools: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ox-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ox-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.