---
title: "Owlet: search popularity and Share of Search in New Zealand"
description: "Owlet offers baby monitor products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/owlet"
publisher: "Brandwave"
---

# Owlet: search popularity and Share of Search in New Zealand

Owlet offers baby monitor products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Owlet
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby monitor brands**: 56.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby monitor brands | 1 | 56.3% | 3.2K |

- [Baby monitor brands](/demand/nz/categories/nz-baby-monitor-brands)

## How has branded search demand for Owlet changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Owlet in New Zealand rose from 2.3K to 3.2K.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand increased from 52.1% to 56.3%.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand peaked at 56.8% in March 2026 and was lowest at 46.4% in November 2025.

## How did search popularity change for New Zealand baby monitor brands in August 2026?

- In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
- In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.
- In August 2026, VTech Baby lost estimated Share of Search among baby monitor brands in New Zealand, from 32.8% to 30.3%.
- In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby monitor brands | 2.3K | 52.1% | 1 |
| Nov 2025 | Baby monitor brands | 2.2K | 46.4% | 1 |
| Dec 2025 | Baby monitor brands | 1.9K | 47.3% | 1 |
| Jan 2026 | Baby monitor brands | 2.4K | 48.1% | 1 |
| Feb 2026 | Baby monitor brands | 1.8K | 49.9% | 1 |
| Mar 2026 | Baby monitor brands | 2.5K | 56.8% | 1 |
| Apr 2026 | Baby monitor brands | 2.2K | 53.9% | 1 |
| May 2026 | Baby monitor brands | 2.3K | 50.6% | 1 |
| Jun 2026 | Baby monitor brands | 2.5K | 50.9% | 1 |
| Jul 2026 | Baby monitor brands | 2.9K | 54.5% | 1 |
| Aug 2026 | Baby monitor brands | 3.2K | 56.3% | 1 |
| Sep 2026 | Baby monitor brands | — | — | — |

## How is Owlet measured?

Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “owlet”
- “owlet baby monitor”
- “owlet c”
- “owlet camera”
- “owlet dream sock”
- “owlet monitor”
- “owlet near me”
- “owlet nz”
- “owlet online”
- “owlet sock”
- “white owlet”

## Which baby monitor brands compete with Owlet?

- [VTech Baby](/demand/nz/brands/vtech-baby): Head-to-head: /demand/nz/compare/owlet-vs-vtech-baby
- [Nanit](/demand/nz/brands/nanit): Head-to-head: /demand/nz/compare/nanit-vs-owlet
- [Oricom](/demand/nz/brands/oricom): Head-to-head: /demand/nz/compare/oricom-vs-owlet
- [Motorola Nursery](/demand/nz/brands/motorola-nursery): Head-to-head: /demand/nz/compare/motorola-nursery-vs-owlet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Owlet: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/owlet

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/owlet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.