--- title: "ZAP: search popularity in New Zealand" description: "ZAP is an open source web application security scanner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/owasp-zap" publisher: "Brandwave" --- # ZAP: search popularity in New Zealand ZAP is an open source web application security scanner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ZAP - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among vulnerability scanner brands**: 33.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vulnerability scanner brands | 1 | 33.3% | 110 | - [Vulnerability scanner brands](/demand/nz/categories/nz-vulnerability-scanner-brands) ## Top vulnerability scanner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZAP was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ZAP is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tenable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rapid7 | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Greenbone / OpenVAS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZAP | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about vulnerability scanner brands - Asked ChatGPT "Which vulnerability scanner brand should I use in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS - Asked ChatGPT "What are the best vulnerability scanner brands in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS - Asked ChatGPT "What's the best vulnerability scanner brand in New Zealand for a small security team?": 1. Tenable, 2. Qualys, 3. Greenbone / OpenVAS - Searched Google, AI Overview "best vulnerability scanner": 1. Tenable, 2. Rapid7, 3. Qualys, 4. ZAP - Searched Google, AI Overview "security scanner software": 1. Tenable, 2. ZAP Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ZAP changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ZAP in New Zealand held steady at 110. - Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 33.3%. - Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 20% in December 2025. - Across the 12 months ending September 2026, ZAP rose from 3rd to 1st among vulnerability scanner brands in New Zealand. ## How did search popularity change for New Zealand vulnerability scanner brands in September 2026? - Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026. - Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vulnerability scanner brands | 110 | 26.2% | 3 | | Nov 2025 | Vulnerability scanner brands | 110 | 30.6% | 3 | | Dec 2025 | Vulnerability scanner brands | 50 | 20% | 3 | | Jan 2026 | Vulnerability scanner brands | 90 | 31% | 2 | | Feb 2026 | Vulnerability scanner brands | 70 | 21.2% | 3 | | Mar 2026 | Vulnerability scanner brands | 140 | 31.1% | 3 | | Apr 2026 | Vulnerability scanner brands | 70 | 21.9% | 3 | | May 2026 | Vulnerability scanner brands | 90 | 26.5% | 3 | | Jun 2026 | Vulnerability scanner brands | 110 | 25.6% | 3 | | Jul 2026 | Vulnerability scanner brands | 110 | 32.4% | 1 | | Aug 2026 | Vulnerability scanner brands | 110 | 33.3% | 1 | | Sep 2026 | Vulnerability scanner brands | 110 | 33.3% | 1 | ## How are ZAP’s branded searches counted? Brandwave collects information about searches that people make online using ZAP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “owasp zap” ## Which vulnerability scanner brands compete with ZAP? - [Qualys](/demand/nz/brands/qualys): Head-to-head: /demand/nz/compare/owasp-zap-vs-qualys - [Rapid7](/demand/nz/brands/rapid7): Head-to-head: /demand/nz/compare/owasp-zap-vs-rapid7 - [Tenable](/demand/nz/brands/tenable): Head-to-head: /demand/nz/compare/owasp-zap-vs-tenable - [Greenbone / OpenVAS](/demand/nz/brands/greenbone-openvas): Head-to-head: /demand/nz/compare/greenbone-openvas-vs-owasp-zap ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ZAP: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/owasp-zap This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/owasp-zap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.