---
title: "Over The Top: search popularity and Share of Search in New Zealand"
description: "Over The Top runs scenic flights in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/over-the-top"
publisher: "Brandwave"
---

# Over The Top: search popularity and Share of Search in New Zealand

Over The Top runs scenic flights in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Over The Top
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among scenic flight and heli tour operators**: 12.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Scenic flight and heli tour operators | 5 | 12.7% | 590 |

- [Scenic flight and heli tour operators](/demand/nz/categories/nz-scenic-flight-operators)

## How has branded search demand for Over The Top changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Over The Top in New Zealand held steady at 590.
- Across the 11 months ending August 2026, Over The Top’s estimated Share of Search among scenic flight and heli tour operators in New Zealand increased from 10.7% to 12.7%.
- Across the 11 months ending August 2026, Over The Top’s estimated Share of Search among scenic flight and heli tour operators in New Zealand peaked at 12.7% in August 2026 and was lowest at 6.2% in January 2026.

## How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026?

- In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%.
- In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%.
- In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%.
- In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%.
- In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%.
- In August 2026, Air Safaris lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 7.3% to 6.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scenic flight and heli tour operators | 590 | 10.7% | 5 |
| Nov 2025 | Scenic flight and heli tour operators | 720 | 9.2% | 5 |
| Dec 2025 | Scenic flight and heli tour operators | 880 | 9% | 5 |
| Jan 2026 | Scenic flight and heli tour operators | 590 | 6.2% | 5 |
| Feb 2026 | Scenic flight and heli tour operators | 720 | 8.8% | 5 |
| Mar 2026 | Scenic flight and heli tour operators | 590 | 7.7% | 5 |
| Apr 2026 | Scenic flight and heli tour operators | 590 | 9.6% | 5 |
| May 2026 | Scenic flight and heli tour operators | 480 | 10.7% | 5 |
| Jun 2026 | Scenic flight and heli tour operators | 480 | 11.9% | 5 |
| Jul 2026 | Scenic flight and heli tour operators | 390 | 9.1% | 5 |
| Aug 2026 | Scenic flight and heli tour operators | 590 | 12.7% | 5 |
| Sep 2026 | Scenic flight and heli tour operators | — | — | — |

## How is Over The Top measured?

Brandwave collects information about searches that people make online using Over The Top’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “over the top heli”

## Which scenic flight and heli tour operators compete with Over The Top?

- [Glacier Southern Lakes Helicopters](/demand/nz/brands/glacier-southern-lakes-helicopters): Head-to-head: /demand/nz/compare/glacier-southern-lakes-helicopters-vs-over-the-top
- [Air Milford](/demand/nz/brands/air-milford): Head-to-head: /demand/nz/compare/air-milford-vs-over-the-top
- [The Helicopter Line](/demand/nz/brands/the-helicopter-line): Head-to-head: /demand/nz/compare/over-the-top-vs-the-helicopter-line
- [Volcanic Air](/demand/nz/brands/volcanic-air): Head-to-head: /demand/nz/compare/over-the-top-vs-volcanic-air
- [Air Safaris](/demand/nz/brands/air-safaris): Head-to-head: /demand/nz/compare/air-safaris-vs-over-the-top

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Over The Top: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/over-the-top

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/over-the-top. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.