--- title: "Over the Moon Dairy: search popularity in New Zealand" description: "A New Zealand cheese maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/over-the-moon-dairy" publisher: "Brandwave" --- # Over the Moon Dairy: search popularity in New Zealand A New Zealand cheese maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Over the Moon Dairy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cheese brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cheese brands | 5 | 4.2% | 320 | - [Cheese brands](/demand/nz/categories/nz-cheese-brands) ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Over the Moon Dairy is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kāpiti | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Whitestone Cheese | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mainland | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Puhoi Valley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barry's Bay | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Anchor | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Over the Moon Dairy | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Perfect Italiano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy in New Zealand?": 1. Mainland, 2. Kāpiti, 3. Puhoi Valley, 4. Whitestone Cheese - Asked ChatGPT "What are the best cheese brands in New Zealand?": 1. Whitestone Cheese, 2. Kāpiti, 3. Puhoi Valley, 4. Barry's Bay, 5. Over the Moon Dairy, 6. Mainland - Asked ChatGPT "What's the best cheese brand in New Zealand for everyday cooking?": 1. Mainland - Searched Google, AI Overview "cheese brands nz": 1. Kāpiti, 2. Anchor, 3. Whitestone Cheese, 4. Barry's Bay Not named in any answer: Perfect Italiano. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Over the Moon Dairy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Over the Moon Dairy in New Zealand held steady at 320. - Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand peaked at 25.2% in December 2025 and was lowest at 2.8% in March 2026. ## How did search popularity change for New Zealand cheese brands in September 2026? - In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches. - In September 2026, Barry's Bay gained share of searches among cheese brands in New Zealand, from 26% to 34%. - In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%. - In September 2026, Puhoi Valley lost share of searches among cheese brands in New Zealand, from 17.6% to 13%. - In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%. - In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cheese brands | 320 | 3.8% | 5 | | Nov 2025 | Cheese brands | 390 | 4.7% | 5 | | Dec 2025 | Cheese brands | 3.6K | 25.2% | 2 | | Jan 2026 | Cheese brands | 480 | 5% | 5 | | Feb 2026 | Cheese brands | 260 | 2.9% | 5 | | Mar 2026 | Cheese brands | 260 | 2.8% | 5 | | Apr 2026 | Cheese brands | 260 | 3.2% | 5 | | May 2026 | Cheese brands | 260 | 3.2% | 6 | | Jun 2026 | Cheese brands | 210 | 2.9% | 7 | | Jul 2026 | Cheese brands | 260 | 3.7% | 5 | | Aug 2026 | Cheese brands | 260 | 3.5% | 5 | | Sep 2026 | Cheese brands | 320 | 4.2% | 5 | ## How are Over the Moon Dairy’s branded searches counted? Brandwave collects information about searches that people make online using Over the Moon Dairy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “over the moon cheese” ## Which cheese brands compete with Over the Moon Dairy? - [Barry's Bay](/demand/nz/brands/barrys-bay) - [Mainland](/demand/nz/brands/mainland): Head-to-head: /demand/nz/compare/mainland-vs-over-the-moon-dairy - [Whitestone Cheese](/demand/nz/brands/whitestone-cheese): Head-to-head: /demand/nz/compare/over-the-moon-dairy-vs-whitestone-cheese - [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/over-the-moon-dairy-vs-puhoi-valley - [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/kapiti-vs-over-the-moon-dairy - [Perfect Italiano](/demand/nz/brands/perfect-italiano): Head-to-head: /demand/nz/compare/over-the-moon-dairy-vs-perfect-italiano - [Anchor](/demand/nz/brands/anchor) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Over the Moon Dairy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/over-the-moon-dairy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/over-the-moon-dairy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.