--- title: "Outlook: search popularity and Share of Search in New Zealand" description: "Outlook is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/outlook" publisher: "Brandwave" --- # Outlook: search popularity and Share of Search in New Zealand Outlook is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outlook - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among email providers**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Email providers | 2 | 14.6% | 316K | - [Email providers](/demand/nz/categories/nz-email-providers) ## How has branded search demand for Outlook changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Outlook in New Zealand fell from 455K to 316K. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand decreased from 19.6% to 14.6%. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand peaked at 23.8% in December 2025 and was lowest at 14.6% in August 2026. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%. - In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%. - In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%. - Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026. - Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Email providers | 455K | 19.6% | 2 | | Nov 2025 | Email providers | 454K | 19.7% | 2 | | Dec 2025 | Email providers | 417K | 23.8% | 2 | | Jan 2026 | Email providers | 419K | 21.1% | 2 | | Feb 2026 | Email providers | 378K | 17% | 2 | | Mar 2026 | Email providers | 462K | 16.9% | 2 | | Apr 2026 | Email providers | 379K | 19.5% | 2 | | May 2026 | Email providers | 385K | 17.2% | 2 | | Jun 2026 | Email providers | 362K | 16.3% | 2 | | Jul 2026 | Email providers | 317K | 16.9% | 2 | | Aug 2026 | Email providers | 316K | 14.6% | 2 | | Sep 2026 | Email providers | — | — | — | ## How is Outlook measured? Brandwave collects information about searches that people make online using Outlook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hotmail” - “hotmail c” - “hotmail email” - “hotmail inbox” - “hotmail live outlook” - “hotmail mail” - “hotmail outlook com” - “hotmail to outlook” - “ms outlook mail” - “outlook com email” - “outlook com hotmail” - “outlook email” - “outlook mail online” - “recalling an email in outlook” - “sing in hotmail com” - “www hotmail c” ## Which email providers compete with Outlook? - [Gmail](/demand/nz/brands/gmail): Head-to-head: /demand/nz/compare/gmail-vs-outlook - [Yahoo Mail](/demand/nz/brands/yahoo-mail): Head-to-head: /demand/nz/compare/outlook-vs-yahoo-mail - [Proton Mail](/demand/nz/brands/proton-mail): Head-to-head: /demand/nz/compare/outlook-vs-proton-mail - [Zoho Mail](/demand/nz/brands/zoho-mail): Head-to-head: /demand/nz/compare/outlook-vs-zoho-mail ## Who owns Outlook? Outlook is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Outlook? Outlook is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Outlook: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/outlook This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/outlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.