--- title: "How popular is Outlet City? Searches and AI answers in New Zealand" description: "Outlet City is a shopping centre in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/outlet-city" publisher: "Brandwave" --- # How popular is Outlet City? Searches and AI answers in New Zealand Outlet City is a shopping centre in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outlet City - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among wellington region shopping centres**: 15.9% ## Where does Outlet City compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington region shopping centres | 2 | 15.9% | 10.9K | - [Wellington region shopping centres](/demand/nz/locations/wellington-region/shopping-centres) ## Top wellington region shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Outlet City is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Queensgate Shopping Centre | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | North City | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Outlet City | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Coastlands | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Old Bank Arcade | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Johnsonville Shopping Centre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Westfield Queensgate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Outlet City, 4. Coastlands - Asked ChatGPT "What are the best shopping centres in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Coastlands, 4. Outlet City, 5. Old Bank Arcade - Asked ChatGPT "What's the best shopping centre in Wellington Region, New Zealand for clothes and gifts?": 1. Queensgate Shopping Centre, 2. Old Bank Arcade - Searched Google, AI Overview "clothes shopping wellington": 1. Outlet City Not named in any answer: Johnsonville Shopping Centre and Westfield Queensgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Outlet City changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Outlet City in New Zealand held steady, from 11.5K to 11.2K. - Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand increased from 13.3% to 15.9%. - Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand peaked at 15.9% in October 2026 and was lowest at 11.3% in February 2026. - Across the 12 months ending October 2026, Outlet City rose from 3rd to 2nd among wellington region shopping centres in New Zealand. ## How did search popularity change for New Zealand wellington region shopping centres in October 2026? - In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches. - In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches. - In October 2026, Queensgate Shopping Centre lost share of searches among wellington region shopping centres in New Zealand, from 51.1% to 48.2%. - In October 2026, Old Bank Arcade lost share of searches among wellington region shopping centres in New Zealand, from 5.7% to 4.3%. - In October 2026, North City lost share of searches among wellington region shopping centres in New Zealand, from 13.4% to 12.8%. - Johnsonville Shopping Centre’s share of searches among wellington region shopping centres in New Zealand has gained ground for 3 months in a row, from 7% to 8.2% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Wellington region shopping centres | 9.4K | 13.3% | 3 | | Dec 2025 | Wellington region shopping centres | 13.7K | 12.2% | 3 | | Jan 2026 | Wellington region shopping centres | 9.4K | 12.8% | 3 | | Feb 2026 | Wellington region shopping centres | 7.5K | 11.3% | 3 | | Mar 2026 | Wellington region shopping centres | 7.5K | 11.4% | 3 | | Apr 2026 | Wellington region shopping centres | 9.4K | 12.3% | 3 | | May 2026 | Wellington region shopping centres | 9.1K | 13.5% | 3 | | Jun 2026 | Wellington region shopping centres | 7.3K | 11.4% | 3 | | Jul 2026 | Wellington region shopping centres | 9.1K | 12% | 3 | | Aug 2026 | Wellington region shopping centres | 7.3K | 11.6% | 3 | | Sep 2026 | Wellington region shopping centres | 7.5K | 11.5% | 3 | | Oct 2026 | Wellington region shopping centres | 10.9K | 15.9% | 2 | ## How are Outlet City’s branded searches counted? Brandwave collects information about searches that people make online using Outlet City’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outlet city” - “outlet city wellington” ## Which wellington region shopping centres compete with Outlet City? - [Queensgate Shopping Centre](/demand/nz/brands/queensgate-shopping-centre): Head-to-head: /demand/nz/compare/outlet-city-vs-queensgate-shopping-centre - [North City](/demand/nz/brands/north-city): Head-to-head: /demand/nz/compare/north-city-vs-outlet-city - [Johnsonville Shopping Centre](/demand/nz/brands/johnsonville-shopping-centre): Head-to-head: /demand/nz/compare/johnsonville-shopping-centre-vs-outlet-city - [Coastlands](/demand/nz/brands/coastlands): Head-to-head: /demand/nz/compare/coastlands-vs-outlet-city - [Westfield Queensgate](/demand/nz/brands/westfield-queensgate): Head-to-head: /demand/nz/compare/outlet-city-vs-westfield-queensgate - [Old Bank Arcade](/demand/nz/brands/old-bank-arcade) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Outlet City? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/outlet-city This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/outlet-city. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.