--- title: "Oura: search popularity and Share of Search in New Zealand" description: "Oura offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oura" publisher: "Brandwave" --- # Oura: search popularity and Share of Search in New Zealand Oura offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oura - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fitness tracker brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness tracker brands | 2 | 31.1% | 15.5K | | Smart ring brands | 1 | 87.2% | 15.5K | | Smartwatch and fitness tracker brands | 4 | 8.3% | 15.5K | - [Fitness tracker brands](/demand/nz/categories/nz-fitness-tracker-brands) - [Smart ring brands](/demand/nz/categories/nz-smart-ring-brands) - [Smartwatch and fitness tracker brands](/demand/nz/categories/nz-smartwatch-brands) ## How has branded search demand for Oura changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Oura in New Zealand rose from 7.9K to 15.5K. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand increased from 20.4% to 31.1%. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 40.3% in June 2026 and was lowest at 20.4% in October 2025. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands in New Zealand increased from 80.1% to 87.2%. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands in New Zealand peaked at 88.7% in June 2026 and was lowest at 80.1% in October 2025. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand increased from 4.7% to 8.3%. - Across the 11 months ending August 2026, Oura’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 4.7% in October 2025. ## How did search popularity change for New Zealand fitness tracker brands in August 2026? - In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%. - In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%. - In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%. - Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026. ## How did search popularity change for New Zealand smart ring brands in August 2026? - In August 2026, RingConn gained estimated Share of Search among smart ring brands in New Zealand, from 5.8% to 6.7%. - In August 2026, Oura lost estimated Share of Search among smart ring brands in New Zealand, from 88.4% to 87.2%. - Estimated monthly branded searches for Ultrahuman in New Zealand fell 27.3% over 11 measured months, from 330 to 240 in August 2026. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%. - In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%. - In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%. - In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%. - In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%. - Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness tracker brands | 7.9K | 20.4% | 2 | | Nov 2025 | Fitness tracker brands | 14K | 27% | 2 | | Dec 2025 | Fitness tracker brands | 14.3K | 27.2% | 2 | | Jan 2026 | Fitness tracker brands | 13.9K | 25.4% | 2 | | Feb 2026 | Fitness tracker brands | 9.4K | 22.7% | 2 | | Mar 2026 | Fitness tracker brands | 8.2K | 22.2% | 2 | | Apr 2026 | Fitness tracker brands | 9.5K | 23% | 2 | | May 2026 | Fitness tracker brands | 13.7K | 27.6% | 2 | | Jun 2026 | Fitness tracker brands | 22.5K | 40.3% | 1 | | Jul 2026 | Fitness tracker brands | 17.4K | 34.8% | 2 | | Aug 2026 | Fitness tracker brands | 15.5K | 31.1% | 2 | | Sep 2026 | Fitness tracker brands | — | — | — | | Oct 2025 | Smart ring brands | 7.9K | 80.1% | 1 | | Nov 2025 | Smart ring brands | 14K | 85.9% | 1 | | Dec 2025 | Smart ring brands | 14.3K | 83.3% | 1 | | Jan 2026 | Smart ring brands | 13.9K | 84.1% | 1 | | Feb 2026 | Smart ring brands | 9.4K | 84.7% | 1 | | Mar 2026 | Smart ring brands | 8.2K | 83.2% | 1 | | Apr 2026 | Smart ring brands | 9.5K | 85.8% | 1 | | May 2026 | Smart ring brands | 13.7K | 88.1% | 1 | | Jun 2026 | Smart ring brands | 22.5K | 88.7% | 1 | | Jul 2026 | Smart ring brands | 17.4K | 88.4% | 1 | | Aug 2026 | Smart ring brands | 15.5K | 87.2% | 1 | | Sep 2026 | Smart ring brands | — | — | — | | Oct 2025 | Smartwatch and fitness tracker brands | 7.9K | 4.7% | 4 | | Nov 2025 | Smartwatch and fitness tracker brands | 14K | 6.5% | 4 | | Dec 2025 | Smartwatch and fitness tracker brands | 14.3K | 6.5% | 4 | | Jan 2026 | Smartwatch and fitness tracker brands | 13.9K | 7% | 4 | | Feb 2026 | Smartwatch and fitness tracker brands | 9.4K | 5.7% | 4 | | Mar 2026 | Smartwatch and fitness tracker brands | 8.2K | 5.3% | 4 | | Apr 2026 | Smartwatch and fitness tracker brands | 9.5K | 6% | 4 | | May 2026 | Smartwatch and fitness tracker brands | 13.7K | 8% | 4 | | Jun 2026 | Smartwatch and fitness tracker brands | 22.5K | 13.5% | 3 | | Jul 2026 | Smartwatch and fitness tracker brands | 17.4K | 10.6% | 4 | | Aug 2026 | Smartwatch and fitness tracker brands | 15.5K | 8.3% | 4 | | Sep 2026 | Smartwatch and fitness tracker brands | — | — | — | ## How is Oura measured? Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oura” - “oura 4” - “oura fitness tracker” - “oura near me” - “oura nz” - “oura online” - “oura ring4” - “oura rings” - “oura rings price” - “oura smartwatch” - “oura watch” - “ouraring com” ## Which fitness tracker brands compete with Oura? - [Fitbit](/demand/nz/brands/fitbit): Head-to-head: /demand/nz/compare/fitbit-vs-oura - [WHOOP](/demand/nz/brands/whoop): Head-to-head: /demand/nz/compare/oura-vs-whoop - [Amazfit](/demand/nz/brands/amazfit): Head-to-head: /demand/nz/compare/amazfit-vs-oura - [Polar](/demand/nz/brands/polar): Head-to-head: /demand/nz/compare/oura-vs-polar ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oura: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oura This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.