--- title: "Ottogi: search popularity in New Zealand" description: "Ottogi makes instant noodles and Korean food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ottogi" publisher: "Brandwave" --- # Ottogi: search popularity in New Zealand Ottogi makes instant noodles and Korean food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ottogi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among instant noodle brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Instant noodle brands | 6 | 2% | 460 | - [Instant noodle brands](/demand/nz/categories/nz-instant-noodle-brands) ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ottogi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ottogi is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Indomie | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nongshim | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Samyang | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ottogi | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Maggi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Nissin | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wai Wai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodle brand should I buy in New Zealand?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. Maggi, 5. Nissin - Asked ChatGPT "What are the best instant noodle brands in New Zealand?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Ottogi, 5. Nissin, 6. Maggi - Asked ChatGPT "What's the best instant noodle brand in New Zealand for quick meals?": 1. Indomie, 2. Nongshim, 3. Maggi, 4. Samyang - Searched Google, AI Overview "best instant noodles": 1. Nongshim, 2. Indomie, 3. Nissin - Searched Google, AI Overview "ramen noodles nz": 1. Ottogi, 2. Samyang, 3. Indomie Not named in any answer: Wai Wai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ottogi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ottogi in New Zealand rose from 410 to 460. - Across the 12 months ending September 2026, Ottogi’s share of searches among instant noodle brands in New Zealand peaked at 3.2% in July 2026 and was lowest at 1.4% in December 2025. ## How did search popularity change for New Zealand instant noodle brands in September 2026? - In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches. - In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%. - In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%. - In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%. - In September 2026, Nissin lost share of searches among instant noodle brands in New Zealand, from 3.6% to 2.5%. - Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Instant noodle brands | 410 | 1.9% | 6 | | Nov 2025 | Instant noodle brands | 300 | 1.6% | 6 | | Dec 2025 | Instant noodle brands | 240 | 1.4% | 7 | | Jan 2026 | Instant noodle brands | 300 | 1.5% | 6 | | Feb 2026 | Instant noodle brands | 350 | 1.9% | 7 | | Mar 2026 | Instant noodle brands | 460 | 2.1% | 6 | | Apr 2026 | Instant noodle brands | 390 | 1.9% | 7 | | May 2026 | Instant noodle brands | 490 | 2.2% | 6 | | Jun 2026 | Instant noodle brands | 490 | 2.2% | 6 | | Jul 2026 | Instant noodle brands | 740 | 3.2% | 6 | | Aug 2026 | Instant noodle brands | 580 | 2.4% | 6 | | Sep 2026 | Instant noodle brands | 460 | 2% | 6 | ## How are Ottogi’s branded searches counted? Brandwave collects information about searches that people make online using Ottogi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cheese ramen korean ottogi” - “ottogi” - “ottogi cheese ramen” - “ottogi cup noodle” - “ottogi curry” - “ottogi jin ramen” - “ottogi noodles” - “ottogi ramen” - “ottogi snack ramen” ## Which instant noodle brands compete with Ottogi? - [Samyang](/demand/nz/brands/samyang) - [Indomie](/demand/nz/brands/indomie): Head-to-head: /demand/nz/compare/indomie-vs-ottogi - [Nongshim](/demand/nz/brands/nongshim): Head-to-head: /demand/nz/compare/nongshim-vs-ottogi - [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/maggi-vs-ottogi - [Nissin](/demand/nz/brands/nissin): Head-to-head: /demand/nz/compare/nissin-vs-ottogi - [Wai Wai](/demand/nz/brands/wai-wai-noodles): Head-to-head: /demand/nz/compare/ottogi-vs-wai-wai-noodles ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ottogi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ottogi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ottogi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.