---
title: "OtterBox: search popularity and Share of Search in New Zealand"
description: "OtterBox makes phone accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/otterbox"
publisher: "Brandwave"
---

# OtterBox: search popularity and Share of Search in New Zealand

OtterBox makes phone accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OtterBox
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among phone accessory brands**: 22.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Phone accessory brands | 3 | 22.1% | 4.2K |

- [Phone accessory brands](/demand/nz/categories/nz-phone-accessory-brands)

## How has branded search demand for OtterBox changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OtterBox in New Zealand fell from 4.6K to 4.2K.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone accessory brands in New Zealand decreased from 30.8% to 22.1%.
- Across the 11 months ending August 2026, OtterBox fell from 1st to 3rd among phone accessory brands in New Zealand.

## How did search popularity change for New Zealand phone accessory brands in August 2026?

- In August 2026, Anker gained estimated Share of Search among phone accessory brands in New Zealand, from 31.3% to 34.2%.
- In August 2026, UGREEN gained estimated Share of Search among phone accessory brands in New Zealand, from 8.6% to 10.1%.
- In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%.
- Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026.
- Estimated monthly branded searches for Cygnett in New Zealand rose 14.4% over 11 measured months, from 900 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Phone accessory brands | 4.6K | 30.8% | 1 |
| Nov 2025 | Phone accessory brands | 4.7K | 28% | 2 |
| Dec 2025 | Phone accessory brands | 4.4K | 24.2% | 2 |
| Jan 2026 | Phone accessory brands | 4.1K | 25.4% | 2 |
| Feb 2026 | Phone accessory brands | 4.3K | 28.8% | 1 |
| Mar 2026 | Phone accessory brands | 4.9K | 28.2% | 2 |
| Apr 2026 | Phone accessory brands | 4.9K | 26.9% | 2 |
| May 2026 | Phone accessory brands | 5K | 29.4% | 1 |
| Jun 2026 | Phone accessory brands | 5.2K | 30% | 1 |
| Jul 2026 | Phone accessory brands | 5.3K | 27% | 2 |
| Aug 2026 | Phone accessory brands | 4.2K | 22.1% | 3 |
| Sep 2026 | Phone accessory brands | — | — | — |

## How is OtterBox measured?

Brandwave collects information about searches that people make online using OtterBox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “otterbox”
- “otterbox box”
- “otterbox cable”
- “otterbox charger”
- “otterbox com”
- “otterbox commuter”
- “otterbox defender”
- “otterbox defender phone case”
- “otterbox defender pro”
- “otterbox fre”
- “otterbox i phone 13”
- “otterbox lifeproof case”
- “otterbox near me”
- “otterbox nz”
- “otterbox online”
- “otterbox phone cases”
- “otterbox phone covers”
- “otterbox power bank”
- “otterbox screen protector”
- “otterbox symmetry”

## Which phone accessory brands compete with OtterBox?

- [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-otterbox
- [Belkin](/demand/nz/brands/belkin): Head-to-head: /demand/nz/compare/belkin-vs-otterbox
- [UGREEN](/demand/nz/brands/ugreen): Head-to-head: /demand/nz/compare/otterbox-vs-ugreen
- [Cygnett](/demand/nz/brands/cygnett): Head-to-head: /demand/nz/compare/cygnett-vs-otterbox
- [mophie](/demand/nz/brands/mophie): Head-to-head: /demand/nz/compare/mophie-vs-otterbox

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OtterBox: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/otterbox

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/otterbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.