---
title: "Otter.ai: search popularity and Share of Search in New Zealand"
description: "An AI meeting assistant for live transcription, notes, and summaries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/otter-ai"
publisher: "Brandwave"
---

# Otter.ai: search popularity and Share of Search in New Zealand

An AI meeting assistant for live transcription, notes, and summaries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Otter.ai
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meeting transcription tools**: 76.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meeting transcription tools | 1 | 76.2% | 3.9K |

- [Meeting transcription tools](/demand/nz/categories/nz-meeting-transcription-tools)

## How has branded search demand for Otter.ai changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Otter.ai in New Zealand fell from 4.5K to 3.9K.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 76.9% to 76.2%.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 78.8% in April 2026 and was lowest at 71.6% in January 2026.

## How did search popularity change for New Zealand meeting transcription tools in August 2026?

- In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.
- In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.
- In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.
- In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
- In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meeting transcription tools | 4.5K | 76.9% | 1 |
| Nov 2025 | Meeting transcription tools | 3.7K | 74.3% | 1 |
| Dec 2025 | Meeting transcription tools | 2.5K | 75.2% | 1 |
| Jan 2026 | Meeting transcription tools | 2.5K | 71.6% | 1 |
| Feb 2026 | Meeting transcription tools | 4.7K | 77.1% | 1 |
| Mar 2026 | Meeting transcription tools | 5.9K | 77.1% | 1 |
| Apr 2026 | Meeting transcription tools | 4.9K | 78.8% | 1 |
| May 2026 | Meeting transcription tools | 5.1K | 77.2% | 1 |
| Jun 2026 | Meeting transcription tools | 4.2K | 77.1% | 1 |
| Jul 2026 | Meeting transcription tools | 3.2K | 73.8% | 1 |
| Aug 2026 | Meeting transcription tools | 3.9K | 76.2% | 1 |
| Sep 2026 | Meeting transcription tools | — | — | — |

## How is Otter.ai measured?

Brandwave collects information about searches that people make online using Otter.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “otter ai”
- “otter ai ai notes”
- “otter ai audio to text”
- “otter ai free”
- “otter ai meeting notes”
- “otter ai online”
- “otter ai pricing”
- “otter ai transcription”
- “otter ai video transcription”
- “otterai”

## Which meeting transcription tools compete with Otter.ai?

- [Fireflies.ai](/demand/nz/brands/fireflies-ai): Head-to-head: /demand/nz/compare/fireflies-ai-vs-otter-ai
- [Fathom](/demand/nz/brands/fathom): Head-to-head: /demand/nz/compare/fathom-vs-otter-ai
- [tl;dv](/demand/nz/brands/tldv): Head-to-head: /demand/nz/compare/otter-ai-vs-tldv
- [Rev](/demand/nz/brands/rev): Head-to-head: /demand/nz/compare/otter-ai-vs-rev

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Otter.ai: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/otter-ai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/otter-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.