---
title: "Oticon: search popularity and Share of Search in New Zealand"
description: "Oticon makes hearing aids sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oticon"
publisher: "Brandwave"
---

# Oticon: search popularity and Share of Search in New Zealand

Oticon makes hearing aids sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oticon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hearing aid brands**: 15.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hearing aid brands | 3 | 15.3% | 470 |

- [Hearing aid brands](/demand/nz/categories/nz-hearing-aid-brands)

## How has branded search demand for Oticon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oticon in New Zealand fell from 540 to 470.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand decreased from 16% to 15.3%.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.2% in April 2026 and was lowest at 15% in June 2026.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.
- In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
- In August 2026, ReSound lost estimated Share of Search among hearing aid brands in New Zealand, from 18.2% to 16.6%.
- In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.
- Estimated monthly branded searches for Widex in New Zealand rose 20% over 11 measured months, from 150 to 180 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hearing aid brands | 540 | 16% | 3 |
| Nov 2025 | Hearing aid brands | 530 | 18.5% | 3 |
| Dec 2025 | Hearing aid brands | 490 | 18.1% | 3 |
| Jan 2026 | Hearing aid brands | 460 | 16% | 3 |
| Feb 2026 | Hearing aid brands | 530 | 16.4% | 3 |
| Mar 2026 | Hearing aid brands | 560 | 15.9% | 3 |
| Apr 2026 | Hearing aid brands | 600 | 20.2% | 2 |
| May 2026 | Hearing aid brands | 650 | 17.9% | 2 |
| Jun 2026 | Hearing aid brands | 440 | 15% | 3 |
| Jul 2026 | Hearing aid brands | 560 | 19.6% | 2 |
| Aug 2026 | Hearing aid brands | 470 | 15.3% | 3 |
| Sep 2026 | Hearing aid brands | — | — | — |

## How is Oticon measured?

Brandwave collects information about searches that people make online using Oticon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oticon”
- “oticon co nz”
- “oticon hearing aid”

## Which hearing aid brands compete with Oticon?

- [Phonak](/demand/nz/brands/phonak): Head-to-head: /demand/nz/compare/oticon-vs-phonak
- [ReSound](/demand/nz/brands/resound): Head-to-head: /demand/nz/compare/oticon-vs-resound
- [Signia](/demand/nz/brands/signia): Head-to-head: /demand/nz/compare/oticon-vs-signia
- [Widex](/demand/nz/brands/widex): Head-to-head: /demand/nz/compare/oticon-vs-widex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oticon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oticon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oticon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.