---
title: "Otago Museum: search popularity and Share of Search in New Zealand"
description: "Otago Museum is a museum in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/otago-museum"
publisher: "Brandwave"
---

# Otago Museum: search popularity and Share of Search in New Zealand

Otago Museum is a museum in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Otago Museum
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among museums**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Museums | 5 | 4.5% | 8.4K |

- [Museums](/demand/nz/categories/nz-museums)

## How has branded search demand for Otago Museum changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Otago Museum in New Zealand fell from 9.7K to 8.4K.
- Across the 11 months ending August 2026, Otago Museum’s estimated Share of Search among museums in New Zealand peaked at 5.5% in February 2026 and was lowest at 3.9% in December 2025.

## How did search popularity change for New Zealand museums in August 2026?

- In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.
- In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.
- In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
- Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.
- Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
- Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Museums | 9.7K | 4.5% | 5 |
| Nov 2025 | Museums | 9.2K | 4.3% | 6 |
| Dec 2025 | Museums | 12.1K | 3.9% | 5 |
| Jan 2026 | Museums | 14.6K | 4.8% | 5 |
| Feb 2026 | Museums | 14K | 5.5% | 5 |
| Mar 2026 | Museums | 10.4K | 4.2% | 5 |
| Apr 2026 | Museums | 12.7K | 4.8% | 5 |
| May 2026 | Museums | 8.8K | 4.9% | 5 |
| Jun 2026 | Museums | 6.4K | 4.2% | 5 |
| Jul 2026 | Museums | 9.3K | 4.5% | 5 |
| Aug 2026 | Museums | 8.4K | 4.5% | 5 |
| Sep 2026 | Museums | — | — | — |

## How is Otago Museum measured?

Brandwave collects information about searches that people make online using Otago Museum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “otago museum”
- “otago museum butterflies”
- “otago museum events”
- “otago museum hours”
- “otago museum planetarium”
- “otago museum shop”
- “otago museum tickets”
- “otago museum venues”
- “otagomuseum”
- “tuhura otago museum”

## Which museums compete with Otago Museum?

- [Auckland Museum](/demand/nz/brands/auckland-museum): Head-to-head: /demand/nz/compare/auckland-museum-vs-otago-museum
- [Te Papa](/demand/nz/brands/te-papa): Head-to-head: /demand/nz/compare/otago-museum-vs-te-papa
- [MOTAT](/demand/nz/brands/motat): Head-to-head: /demand/nz/compare/motat-vs-otago-museum
- [Canterbury Museum](/demand/nz/brands/canterbury-museum): Head-to-head: /demand/nz/compare/canterbury-museum-vs-otago-museum
- [Toitū Otago Settlers Museum](/demand/nz/brands/toitu-otago-settlers-museum): Head-to-head: /demand/nz/compare/otago-museum-vs-toitu-otago-settlers-museum

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Otago Museum: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/otago-museum

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/otago-museum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.