---
title: "Otago Farmers Market: search popularity and Share of Search in New Zealand"
description: "Otago Farmers Market is a farmers market in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/otago-farmers-market"
publisher: "Brandwave"
---

# Otago Farmers Market: search popularity and Share of Search in New Zealand

Otago Farmers Market is a farmers market in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Otago Farmers Market
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among farmers markets**: 0.82%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Farmers markets | 5 | 0.82% | 270 |

- [Farmers markets](/demand/nz/categories/nz-farmers-markets)

## How has branded search demand for Otago Farmers Market changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Otago Farmers Market in New Zealand fell from 390 to 270.
- Across the 11 months ending August 2026, Otago Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.57% in July 2026.

## How did search popularity change for New Zealand farmers markets in August 2026?

- In August 2026, Christchurch Farmers Market overtook Clevedon Village Farmers Market to rank 2nd among farmers markets in New Zealand, at 27%.
- In August 2026, Harbourside Market gained estimated Share of Search among farmers markets in New Zealand, from 8% to 9.3%.
- In August 2026, Matakana Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 46.4% to 38.3%.
- In August 2026, Clevedon Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 25.7% to 24.5%.
- Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 30.8% over 11 measured months, from 390 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farmers markets | 390 | 0.86% | 5 |
| Nov 2025 | Farmers markets | 390 | 0.9% | 5 |
| Dec 2025 | Farmers markets | 880 | 1.7% | 5 |
| Jan 2026 | Farmers markets | 600 | 0.88% | 5 |
| Feb 2026 | Farmers markets | 490 | 0.97% | 5 |
| Mar 2026 | Farmers markets | 490 | 1.2% | 5 |
| Apr 2026 | Farmers markets | 490 | 1% | 5 |
| May 2026 | Farmers markets | 400 | 0.87% | 5 |
| Jun 2026 | Farmers markets | 270 | 0.85% | 5 |
| Jul 2026 | Farmers markets | 220 | 0.57% | 5 |
| Aug 2026 | Farmers markets | 270 | 0.82% | 5 |
| Sep 2026 | Farmers markets | — | — | — |

## How is Otago Farmers Market measured?

Brandwave collects information about searches that people make online using Otago Farmers Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “otago farmers market”
- “otago farmers market near me”

## Which farmers markets compete with Otago Farmers Market?

- [Matakana Village Farmers Market](/demand/nz/brands/matakana-village-farmers-market): Head-to-head: /demand/nz/compare/matakana-village-farmers-market-vs-otago-farmers-market
- [Christchurch Farmers Market](/demand/nz/brands/christchurch-farmers-market): Head-to-head: /demand/nz/compare/christchurch-farmers-market-vs-otago-farmers-market
- [Clevedon Village Farmers Market](/demand/nz/brands/clevedon-village-farmers-market): Head-to-head: /demand/nz/compare/clevedon-village-farmers-market-vs-otago-farmers-market
- [Harbourside Market](/demand/nz/brands/harbourside-market): Head-to-head: /demand/nz/compare/harbourside-market-vs-otago-farmers-market

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Otago Farmers Market: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/otago-farmers-market

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/otago-farmers-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.