---
title: "How popular is Osim? Searches and AI answers in New Zealand"
description: "Osim makes massage chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/osim"
publisher: "Brandwave"
---

# How popular is Osim? Searches and AI answers in New Zealand

Osim makes massage chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Osim
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among massage chair brands**: 82.3%

## Where does Osim compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Massage chair brands | 1 | 82.3% | 650 |

- [Massage chair brands](/demand/nz/categories/nz-massage-chair-brands)

## Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osim was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Osim is the second most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ogawa | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Osim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ITSU | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Miyakiwa | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about massage chair brands

- Asked ChatGPT "Which massage chair brand should I buy in New Zealand?": 1. Ogawa, 2. Osim, 3. Miyakiwa
- Asked ChatGPT "What are the best massage chair brands in New Zealand?": 1. Ogawa, 2. Osim, 3. ITSU, 4. Miyakiwa
- Asked ChatGPT "What's the best massage chair brand in New Zealand for at home?": 1. Ogawa, 2. Osim, 3. ITSU
- Searched Google, AI Overview "best massage chair": named none of the brands we track
- Searched Google, AI Overview "cheap massage chair": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Osim changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Osim in New Zealand fell from 800 to 650.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand increased from 76.9% to 82.3%.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand peaked at 82.8% in March 2026 and was lowest at 74.1% in February 2026.

## How did search popularity change for New Zealand massage chair brands in October 2026?

- Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026.
- Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026.
- Estimated monthly branded searches for Osim in New Zealand fell 18.8% over 12 measured months, from 800 to 650 in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Massage chair brands | 800 | 76.9% | 1 |
| Dec 2025 | Massage chair brands | 800 | 77.7% | 1 |
| Jan 2026 | Massage chair brands | 530 | 74.6% | 1 |
| Feb 2026 | Massage chair brands | 430 | 74.1% | 1 |
| Mar 2026 | Massage chair brands | 530 | 82.8% | 1 |
| Apr 2026 | Massage chair brands | 560 | 78.9% | 1 |
| May 2026 | Massage chair brands | 560 | 75.7% | 1 |
| Jun 2026 | Massage chair brands | 600 | 81.1% | 1 |
| Jul 2026 | Massage chair brands | 650 | 82.3% | 1 |
| Aug 2026 | Massage chair brands | 650 | 78.3% | 1 |
| Sep 2026 | Massage chair brands | 850 | 82.5% | 1 |
| Oct 2026 | Massage chair brands | 650 | 82.3% | 1 |

## How are Osim’s branded searches counted?

Brandwave collects information about searches that people make online using Osim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “osim”
- “osim massage chair”

## Which massage chair brands compete with Osim?

- [Ogawa](/demand/nz/brands/ogawa): Head-to-head: /demand/nz/compare/ogawa-vs-osim
- [ITSU](/demand/nz/brands/itsu-massage-chairs): Head-to-head: /demand/nz/compare/itsu-massage-chairs-vs-osim
- [Miyakiwa](/demand/nz/brands/miyakiwa): Head-to-head: /demand/nz/compare/miyakiwa-vs-osim

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Osim? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/osim

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/osim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.