---
title: "Oscar Wylee: search popularity and Share of Search in New Zealand"
description: "Oscar Wylee provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oscar-wylee"
publisher: "Brandwave"
---

# Oscar Wylee: search popularity and Share of Search in New Zealand

Oscar Wylee provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oscar Wylee
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among palmerston north optometrists**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Palmerston North optometrists | 3 | 4.9% | 6.6K |

- [Palmerston North optometrists](/demand/nz/categories/nz-palmerston-north-optometrists)

## How has branded search demand for Oscar Wylee changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oscar Wylee in New Zealand rose from 6K to 6.6K.
- Across the 11 months ending August 2026, Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand held steady, from 4.4% to 4.9%.

## How did search popularity change for New Zealand palmerston north optometrists in August 2026?

- In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.
- Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.
- Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.
- Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Palmerston North optometrists | 6K | 4.4% | 3 |
| Nov 2025 | Palmerston North optometrists | 5.9K | 3.9% | 3 |
| Dec 2025 | Palmerston North optometrists | 5K | 3.9% | 3 |
| Jan 2026 | Palmerston North optometrists | 6K | 4.1% | 3 |
| Feb 2026 | Palmerston North optometrists | 5.8K | 4.6% | 3 |
| Mar 2026 | Palmerston North optometrists | 6.2K | 4.1% | 3 |
| Apr 2026 | Palmerston North optometrists | 5.8K | 3.9% | 3 |
| May 2026 | Palmerston North optometrists | 6.1K | 4% | 3 |
| Jun 2026 | Palmerston North optometrists | 6.1K | 4.5% | 3 |
| Jul 2026 | Palmerston North optometrists | 6.1K | 4.5% | 3 |
| Aug 2026 | Palmerston North optometrists | 6.6K | 4.9% | 3 |
| Sep 2026 | Palmerston North optometrists | — | — | — |

## How is Oscar Wylee measured?

Brandwave collects information about searches that people make online using Oscar Wylee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oscar wylee”
- “oscar wylee blue light”
- “oscar wylee cost”
- “oscar wylee eyewear”
- “oscar wylee glasses”
- “oscar wylee locations”
- “oscar wylee near me”
- “oscar wylee new zealand”
- “oscar wylee nz”
- “oscar wylee offers”
- “oscar wylee optometrist”
- “oscar wylee palmerston north”
- “oscar wylee price list”
- “oscar wylee prices”
- “oscar wylee shop”
- “oscar wylee stores”
- “oscar wylee sunglasses”
- “oscar wylee the plaza”
- “oscarwylee”

## Which palmerston north optometrists compete with Oscar Wylee?

- [Specsavers](/demand/nz/brands/specsavers): Head-to-head: /demand/nz/compare/oscar-wylee-vs-specsavers
- [OPSM](/demand/nz/brands/opsm): Head-to-head: /demand/nz/compare/opsm-vs-oscar-wylee
- [Naylor Palmer](/demand/nz/brands/naylor-palmer): Head-to-head: /demand/nz/compare/naylor-palmer-vs-oscar-wylee
- [Eyes on Broadway](/demand/nz/brands/eyes-on-broadway): Head-to-head: /demand/nz/compare/eyes-on-broadway-vs-oscar-wylee
- [Visique Eye Spy](/demand/nz/brands/visique-eye-spy): Head-to-head: /demand/nz/compare/oscar-wylee-vs-visique-eye-spy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oscar Wylee: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oscar-wylee

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oscar-wylee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.