---
title: "Osbornes Funeral Directors: search popularity and Share of Search in New Zealand"
description: "Osbornes Funeral Directors provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/osbornes-funeral-directors"
publisher: "Brandwave"
---

# Osbornes Funeral Directors: search popularity and Share of Search in New Zealand

Osbornes Funeral Directors provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Osbornes Funeral Directors
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rotorua funeral directors**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rotorua funeral directors | 3 | 10% | 340 |

- [Rotorua funeral directors](/demand/nz/categories/nz-rotorua-funeral-directors)

## How has branded search demand for Osbornes Funeral Directors changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Osbornes Funeral Directors in New Zealand fell from 460 to 340.
- Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand decreased from 14.1% to 10%.
- Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand peaked at 19.1% in February 2026 and was lowest at 5.5% in April 2026.

## How did search popularity change for New Zealand rotorua funeral directors in August 2026?

- In August 2026, Osbornes Funeral Directors gained estimated Share of Search among rotorua funeral directors in New Zealand, from 6.2% to 10%.
- In August 2026, Haven Falls lost estimated Share of Search among rotorua funeral directors in New Zealand, from 54.8% to 51.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rotorua funeral directors | 460 | 14.1% | 3 |
| Nov 2025 | Rotorua funeral directors | 280 | 9% | 3 |
| Dec 2025 | Rotorua funeral directors | 280 | 10.3% | 3 |
| Jan 2026 | Rotorua funeral directors | 350 | 10.7% | 3 |
| Feb 2026 | Rotorua funeral directors | 570 | 19.1% | 3 |
| Mar 2026 | Rotorua funeral directors | 320 | 10.7% | 3 |
| Apr 2026 | Rotorua funeral directors | 230 | 5.5% | 3 |
| May 2026 | Rotorua funeral directors | 260 | 7.4% | 3 |
| Jun 2026 | Rotorua funeral directors | 350 | 11.4% | 3 |
| Jul 2026 | Rotorua funeral directors | 200 | 6.2% | 3 |
| Aug 2026 | Rotorua funeral directors | 340 | 10% | 3 |
| Sep 2026 | Rotorua funeral directors | — | — | — |

## How is Osbornes Funeral Directors measured?

Brandwave collects information about searches that people make online using Osbornes Funeral Directors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “osbornes funeral directors”
- “osbornes funeral directors rotorua”
- “osbornes rotorua”

## Which rotorua funeral directors compete with Osbornes Funeral Directors?

- [Haven Falls](/demand/nz/brands/haven-falls): Head-to-head: /demand/nz/compare/haven-falls-vs-osbornes-funeral-directors
- [Collingwood Funeral Home](/demand/nz/brands/collingwood-funeral-home): Head-to-head: /demand/nz/compare/collingwood-funeral-home-vs-osbornes-funeral-directors

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Osbornes Funeral Directors: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/osbornes-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/osbornes-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.