---
title: "Osborne Group: search popularity and Share of Search in New Zealand"
description: "Osborne Group provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/osborne-group"
publisher: "Brandwave"
---

# Osborne Group: search popularity and Share of Search in New Zealand

Osborne Group provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Osborne Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among masterton accounting firms**: 12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Masterton accounting firms | 3 | 12% | 60 |

- [Masterton accounting firms](/demand/nz/categories/nz-masterton-accounting-firms)

## How has branded search demand for Osborne Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Osborne Group in New Zealand fell from 110 to 60.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 17.7% to 12%.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026.

## How did search popularity change for New Zealand masterton accounting firms in August 2026?

- In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
- In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
- In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Masterton accounting firms | 110 | 17.7% | 3 |
| Nov 2025 | Masterton accounting firms | 70 | 10.9% | 3 |
| Dec 2025 | Masterton accounting firms | 50 | 11.1% | 3 |
| Jan 2026 | Masterton accounting firms | 70 | 14.9% | 3 |
| Feb 2026 | Masterton accounting firms | 80 | 12.5% | 3 |
| Mar 2026 | Masterton accounting firms | 60 | 10.9% | 3 |
| Apr 2026 | Masterton accounting firms | 70 | 12.5% | 3 |
| May 2026 | Masterton accounting firms | 80 | 14% | 3 |
| Jun 2026 | Masterton accounting firms | 70 | 11.1% | 3 |
| Jul 2026 | Masterton accounting firms | 50 | 9.1% | 3 |
| Aug 2026 | Masterton accounting firms | 60 | 12% | 3 |
| Sep 2026 | Masterton accounting firms | — | — | — |

## How is Osborne Group measured?

Brandwave collects information about searches that people make online using Osborne Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “osborne group”
- “osborne group masterton”

## Which masterton accounting firms compete with Osborne Group?

- [DPA](/demand/nz/brands/dpa): Head-to-head: /demand/nz/compare/dpa-vs-osborne-group
- [Sellar & Sellar](/demand/nz/brands/sellar-sellar): Head-to-head: /demand/nz/compare/osborne-group-vs-sellar-sellar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Osborne Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/osborne-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/osborne-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.