---
title: "Orangetheory Fitness: search popularity and Share of Search in New Zealand"
description: "Orangetheory Fitness runs boutique fitness studios in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/orangetheory-fitness"
publisher: "Brandwave"
---

# Orangetheory Fitness: search popularity and Share of Search in New Zealand

Orangetheory Fitness runs boutique fitness studios in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Orangetheory Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among boutique fitness studios**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boutique fitness studios | 4 | 4.8% | 430 |

- [Boutique fitness studios](/demand/nz/categories/nz-boutique-fitness-studios)

## How has branded search demand for Orangetheory Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Orangetheory Fitness in New Zealand fell from 550 to 430.
- Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 5.3% in December 2025 and was lowest at 4.2% in June 2026.

## How did search popularity change for New Zealand boutique fitness studios in August 2026?

- In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
- In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
- KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
- Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
- Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boutique fitness studios | 550 | 4.6% | 4 |
| Nov 2025 | Boutique fitness studios | 500 | 4.6% | 4 |
| Dec 2025 | Boutique fitness studios | 510 | 5.3% | 3 |
| Jan 2026 | Boutique fitness studios | 680 | 5% | 4 |
| Feb 2026 | Boutique fitness studios | 480 | 4.7% | 4 |
| Mar 2026 | Boutique fitness studios | 520 | 4.6% | 4 |
| Apr 2026 | Boutique fitness studios | 500 | 5% | 4 |
| May 2026 | Boutique fitness studios | 490 | 4.9% | 4 |
| Jun 2026 | Boutique fitness studios | 390 | 4.2% | 4 |
| Jul 2026 | Boutique fitness studios | 440 | 5.1% | 4 |
| Aug 2026 | Boutique fitness studios | 430 | 4.8% | 4 |
| Sep 2026 | Boutique fitness studios | — | — | — |

## How is Orangetheory Fitness measured?

Brandwave collects information about searches that people make online using Orangetheory Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “orangetheory”
- “orangetheory fitness”
- “orangetheory fitness classes”
- “orangetheory fitness new zealand”
- “orangetheory fitness nz”
- “orangetheoryfitness”

## Which boutique fitness studios compete with Orangetheory Fitness?

- [Body Fit Training](/demand/nz/brands/body-fit-training): Head-to-head: /demand/nz/compare/body-fit-training-vs-orangetheory-fitness
- [F45 Training](/demand/nz/brands/f45-training): Head-to-head: /demand/nz/compare/f45-training-vs-orangetheory-fitness
- [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/kx-pilates-vs-orangetheory-fitness
- [Club Pilates](/demand/nz/brands/club-pilates): Head-to-head: /demand/nz/compare/club-pilates-vs-orangetheory-fitness

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Orangetheory Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/orangetheory-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/orangetheory-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.