--- title: "Orange: search popularity in New Zealand" description: "Orange is an amplifier maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/orange-amps" publisher: "Brandwave" --- # Orange: search popularity in New Zealand Orange is an amplifier maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Orange - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among guitar amp brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar amp brands | 6 | 4.5% | 210 | - [Guitar amp brands](/demand/nz/categories/nz-guitar-amp-brands) ## Top guitar amp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Orange appeared in all four answers. Orange is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fender | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boss | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Marshall | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Orange | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Yamaha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Vox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Blackstar | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about guitar amp brands - Asked ChatGPT "Which guitar amp brand should I buy in New Zealand?": 1. Boss, 2. Fender, 3. Yamaha, 4. Marshall, 5. Orange - Asked ChatGPT "What are the best guitar amp brands in New Zealand?": 1. Fender, 2. Boss, 3. Yamaha, 4. Marshall, 5. Orange, 6. Vox, 7. Blackstar - Asked ChatGPT "What's the best guitar amp brand in New Zealand for a guitar rig?": 1. Marshall, 2. Orange, 3. Fender, 4. Boss - Searched Google, AI Overview "guitar amplifier nz": 1. Vox, 2. Orange Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Orange changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Orange in New Zealand held steady at 210. - Across the 12 months ending September 2026, Orange’s share of searches among guitar amp brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 3.4% in May 2026. ## How did search popularity change for New Zealand guitar amp brands in September 2026? - In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches. - In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches. - In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches. - In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%. - In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%. - Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar amp brands | 210 | 4.6% | 6 | | Nov 2025 | Guitar amp brands | 170 | 3.8% | 7 | | Dec 2025 | Guitar amp brands | 210 | 4.6% | 5 | | Jan 2026 | Guitar amp brands | 210 | 4.9% | 4 | | Feb 2026 | Guitar amp brands | 170 | 4.4% | 5 | | Mar 2026 | Guitar amp brands | 170 | 3.7% | 6 | | Apr 2026 | Guitar amp brands | 170 | 3.8% | 5 | | May 2026 | Guitar amp brands | 170 | 3.4% | 7 | | Jun 2026 | Guitar amp brands | 170 | 3.8% | 6 | | Jul 2026 | Guitar amp brands | 170 | 3.6% | 7 | | Aug 2026 | Guitar amp brands | 210 | 4.6% | 6 | | Sep 2026 | Guitar amp brands | 210 | 4.5% | 6 | ## How are Orange’s branded searches counted? Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “orange amplifier” - “orange amps” ## Which guitar amp brands compete with Orange? - [Fender](/demand/nz/brands/fender) - [Boss](/demand/nz/brands/boss-pedals): Head-to-head: /demand/nz/compare/boss-pedals-vs-orange-amps - [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/marshall-audio-vs-orange-amps - [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/orange-amps-vs-yamaha - [Blackstar](/demand/nz/brands/blackstar-amps): Head-to-head: /demand/nz/compare/blackstar-amps-vs-orange-amps - [Vox](/demand/nz/brands/vox-amps): Head-to-head: /demand/nz/compare/orange-amps-vs-vox-amps ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Orange: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/orange-amps This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/orange-amps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.