---
title: "Oral-B: search popularity and Share of Search in New Zealand"
description: "Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oral-b"
publisher: "Brandwave"
---

# Oral-B: search popularity and Share of Search in New Zealand

Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oral-B
- **Owned by**: Procter & Gamble
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among oral care brands**: 44.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oral care brands | 1 | 44.1% | 16.1K |

- [Oral care brands](/demand/nz/categories/nz-oral-care-brands)

## How has branded search demand for Oral-B changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B in New Zealand rose from 10.2K to 16.1K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand decreased from 48.7% to 44.1%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand peaked at 54.1% in November 2025 and was lowest at 44.1% in August 2026.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
- In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
- In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
- Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral care brands | 10.2K | 48.7% | 1 |
| Nov 2025 | Oral care brands | 12.2K | 54.1% | 1 |
| Dec 2025 | Oral care brands | 13.1K | 53.8% | 1 |
| Jan 2026 | Oral care brands | 12.7K | 52.2% | 1 |
| Feb 2026 | Oral care brands | 10.7K | 51% | 1 |
| Mar 2026 | Oral care brands | 11.8K | 47.9% | 1 |
| Apr 2026 | Oral care brands | 12.3K | 47.4% | 1 |
| May 2026 | Oral care brands | 13.9K | 48.1% | 1 |
| Jun 2026 | Oral care brands | 13.9K | 47.9% | 1 |
| Jul 2026 | Oral care brands | 16.5K | 46.7% | 1 |
| Aug 2026 | Oral care brands | 16.1K | 44.1% | 1 |
| Sep 2026 | Oral care brands | — | — | — |

## How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brush oral b”
- “oral b”
- “oral b 1000 electric toothbrush”
- “oral b 2000”
- “oral b ii”
- “oral b io 2”
- “oral b io3”
- “oral b near me”
- “oral b nz”
- “oral b online”
- “oral b power toothbrush”
- “oral b pro 800”
- “oral b toothbrush heads”
- “oral b toothpaste”
- “oral b white strips”
- “oralb”
- “oralb nz”
- “oralb toothpaste”

## Which oral care brands compete with Oral-B?

- [Colgate](/demand/nz/brands/colgate): Head-to-head: /demand/nz/compare/colgate-vs-oral-b
- [Philips Sonicare](/demand/nz/brands/philips-sonicare): Head-to-head: /demand/nz/compare/oral-b-vs-philips-sonicare
- [Sensodyne](/demand/nz/brands/sensodyne): Head-to-head: /demand/nz/compare/oral-b-vs-sensodyne
- [Macleans](/demand/nz/brands/macleans): Head-to-head: /demand/nz/compare/macleans-vs-oral-b

## Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Pampers and Pantene, owned by the same company, in New Zealand.

- [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Old Spice, Pampers and Pantene, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Oral-B: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oral-b

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.